A towel warmer, for example, is a very visual part of the décor and therefore should be appealing, if not at the very least in keeping with the theme.
But it’s not only aesthetics. Heat and warmth such as a heated towel rails, and under-floor heating, are important. Towel warmers delivery a sensory experience by offering the cosiness of a warm towel which brings comfort.
“Architects and designers are looking for pieces that will deliver a vital design component in the bathroom and something like a polished stainless steel towel ladder from our Loft range with its linear and slim profile is often used as a feature piece,” says Graham.
“Also linear, but even more striking is our black Studio One range of warmers. Tall and elegant ladders like the 1220mm high slim version not only warm towels but become a dramatic display.”
He believes the growing specification of black finishes demonstrates how design and style-conscious New Zealanders and the design community generally are, as they are unafraid to follow international trends.
“There certainly is an appreciation of style by Kiwi consumers. We are attuned to other markets and follow European trends. That is why products like our Studio One warmers and accessories are fashionable, particularly for interiors designers and architects who want to offer clients something new and eye-catching.”
He adds that architects also turn to Heirloom due to the range of sizes, suitable for any space, including the smaller apartment living spaces, and more energy efficient choices.
“We have a unique product called ESP, a towel warmer that has an electronic component that pulses heat through the warmers. This reduces power usage by 50 percent without sacrificing having a warm towel at the ready,” he explains.
“This is more effective than a timed warmer that does not always guarantee a warm towel and rules out always enjoying a spontaneous enjoyable shower with a warm towel.
“After all, a warm fluffy dry towel after a shower is one of life’s pleasures!”
Heirloom’s Towel warmers are designed by the company and all have NZ standard certification and are supported by Heirloom’s warranty programme and Heirloom’s long manufacturing and design experience, making Heirloom an excellent partner and advisor for the design and specification community.