Choosing a carpet shouldn’t be a complicated affair. Certainly, there are decisions to be made about style, colour, thickness but when it comes to wool versus a synthetic product, your individual needs should guide you clearly in one direction. Yet, it seems this is not always the case. Product Designer Terence Akroyd from Cavalier Bremworth, manufacturer of carpet in New Zealand for almost 60 years, sheds some light on to the advantages of both. He also tells us about a new carpet where the fibre is made entirely of recycled products that is becoming a popular choice.
“Wool and synthetic products are completely different,” says Terence.

“At Cavalier Bremworth we only produce solution-dyed nylon carpets, or SDN, because if you are going to opt for a synthetic fibre, as opposed to natural wool, you need something comparable in quality.

“Then when it comes to wool and SDN, one isn’t better than the other in terms of quality, but rather one will be more suited to a situation than others. Customers should think about their home and family as the foundation of the decision-making process as opposed to let’s say, colour or durability.”

Of course colour and durability are important. Terence explains how each product fares.

“Wool is a spun yarn made up of short pieces of fibre. When dyed, the colour will not permeate the entire fibre. Our nylon yarn, on the other hand, is made from continuous filament that comes out of a mould. As it is extruded it is forced through dye, which also has a UV filter, soaking the fibre all the way through. This means that SDN has a much longer fade-resistance quality than wool. 

“Think of SDN as a carrot with full colour throughout versus a

radish with colour on the outside, the radish being the wool,” he explains.

“Both have stain resistance properties. Wool has a natural lipid composition so liquid will bead and roll off before soaking in, giving you the chance to remove a stain before it settles. SDN, on the other hand, is manufactured to be stain resistant at the molecular level so it has greater and longer stain resistance properties.”

“As a natural product wool remains well-liked. It can regulate in different temperatures, keeping warmer in winter and cooler in summer, unlike synthetic nylon that may feel damp/cooler to the touch in humid climates. Wool is naturally non-allergenic making it popular with asthma sufferers. It is also made from 100% sustainable sources and has slightly better insulation properties and fire resistance.

Terence says Cavelier Bremworth now have an SDN carpet that is made from recycled fibres, offering the more conscious consumer a sustainable choice in synthetics.

You can read about Siren and Valour below.

“At the end of the day both wool and SDN are excellent options” says Terence.

“The most important thing is that you choose the right one for your home. When visiting a retailer, bring a checklist of what you are looking for, and if you want a synthetic product, ask for one that’s solution-dyed because of its superior qualities over a standard nylon.”
To make it a little easier Cavalier Bremworth provides customers with a step-by-step buying guide, including an in-store checklist, to help you on your way. It talks you through the areas you should consider when thinking about a new carpet, discussing price, quality, colour, wool versus solution-dyed nylon, warranties, stock and certification. Importantly, it encourages you to think about your lifestyle, and your specific family and home needs (like if you have pets or not). The guides are available as downloadable PDFs on their recently-revamped website.

Along with the new site, Cavalier Bremworth has released two new ranges produced from regenerated fibre. The fibre component of the flagship product, Siren, is created entirely of recycled synthetics, including fishing nets recovered from oceans throughout the world. While Siren pile fibre is made of 100% recycled material, the Valour range has a fibre component made from 30% recycled products.

Terence says the range is getting a lot of traction already.

“There is a growing market out there of customers who are sustainability conscious. This product, using the ECONYL® StayClean fibre, works as well as other nylon products but also happens to do its bit for the environment.”

“We’ve already been taking calls from potential and existing customers wanting to know more, specifically because they are mindful about their impact on the environment.”

Cavalier Bremworth has exclusive rights to ECONYL® StayClean across Australasia.

“We’re excited to be part of that,” says Terence.

Both ranges perform as well as existing ranges, if not excelling in stain and soil resistance, and come in a variety of colours. Terence predicts grey will be hot off the shelf, as the trend to cooler Scandinavian style tones remains a dominant trend.