PROFESSIONAL INTERVIEWS: NATASHA BOZIC OF DESIGNNS

M: In terms of interior design, what is the difference between renovation and a new build?

N: There are certainly less limitations when working on a new build project. That’s why if you have a specific style or certain requirements to achieve, it is best to engage an interior designer in the early stages, ideally as early as the plan is under development with the architect. We can look into the spaces and make sure they work with your desired furniture, window treatments and other finishing touches. These can be easily be missed out in the design process.

M: What are the most important elements in creating your dream home? 

N: Having the bigger picture in mind with a clear concept of style, colour, texture and finishes. A clear goal and being able to visualise the end result is extremely crucial.

M: It sounds a little abstract. Do some people find it hard to visualise at such an early stage?

N: Yes, but I have a process in place to help clients capture their vision and bring their dream into reality. I always start by inviting the client to provide image examples of what they like and/or don’t like. Usually by looking at 5-10 images for each area I can pick up repeating elements and narrow down the path that leads to their preferred style, vision, colour and taste. It also helps to ask lots of questions, such as how do they live and what are their priorities. It can be a long process for some while others may make decisions pretty quickly; no matter what I regularly refer back to the initial design concept to check if elements of the design align with the overall vision we have created for their home. Afterall it is their home and it needs to feel that way.

I draw my inspiration for projects from many sources, but it first and foremost comes from my clients and their project - who they are, their lifestyle, where they live. Surroundings are also a big inspiration and will often influence the design, colour palette and textures.

I also always ask if they will take existing furniture to their new home. If yes, I will incorporate this into the design. There is no point designing a new home that does not match with the furniture or featured art that will inhabit the home. There is always a way to make things work, as long as the conversation is in place at the beginning.

M: What are your key recommendations for those starting their interior design journey?

N: First of all, take time to look at your options, consider what you like and don’t like and make informed decisions – don’t rush. Secondly, don’t just follow trends as they may not necessarily match your style. It is better to create spaces that reflects yourself, otherwise it may never feel like your home. Lastly, let yourself have fun in the process. Building a house can be overwhelming with lots of decision to make. Having an interior designer holding your hand through the process means that decisions become easier. I filter options for my clients, saving them time and costly mistakes, and ensure that their home is functional, cohesive and beautiful. Let your interior designer assist you with making the right decisions for you and enjoy the journey.

If your budget allows, invest in big ticket items such as couches and cabinets, then introduce trend and colour via accessories and finishing touches, which can easily be changed to switch the theme in the future without costing too much.

M: Lastly, can you share some common mistakes for clients to be aware of and try to avoid?

N: Never buy furniture without a clear vision. Think about how it will fit in the overall look. Consider dimensions and make sure they will work within the space. Vice versa if you are at the design stage, make sure you take the measurements of walls and room space and double check if they can accommodate your furniture.