Thirty years ago, a small company began in Auckland that was set to rival one of the largest construction material companies in the country. It grew quickly, and its products became the favoured choice for those in the ‘know’. Today, its products are known for their superiority in the market and it remains the only major competitor for a market otherwise monopolised by one player.
In the early 1990s, both companies released plasterboard systems that could be used for bracing. The new systems offered something new: a stronger fixing method and the use of panel end hold downs. This took away the need for plywood and other systems used for the bracing of internal and external walls.
It was in this product release where Elephant Plasterboard set themselves apart, and retain their point of difference today. Elephant Plasterboard’s bracing systems either equal or outperform other manufacturers’ bracing systems.
“Our standard boards are 10 per cent denser and provide a higher bracing value than our competitor’s standard boards,” Elephant Plasterboard’s Kevin van Hest says. “Our focus is always on the end user and what they will experience. Yes, you can use a cheaper, lighter alternative, but it won’t provide the same results.”