Moooi, a design company that creates interior environments through its collections of lighting, furniture and accessories, was founded by Marcel Wanders and Casper Vissers in 2001. Its name was derived from the Dutch word for beautiful, with an extra ‘o’ included to represent another level of beauty and uniqueness.
Wanders sees Moooi’s collections – or the pieces in them – as providing interior designers and homeowners with the opportunity to overturn balance and harmony, and instead inject power and excitement into their environments. “Use them to activate your interiors,” Wanders says.
“Quality speaks for itself. With our pieces, you can be creative and make wonderful spaces.” Even a single Moooi piece, Wanders believes, when introduced into an interior, will transform that space, making it more powerful. “You will have brought life and energy to your project, rather than simply having harmonious, balanced surroundings,” he says.
As art director, Wanders says he is drawn to what he feels are inspirational design pieces, but with a practical edge. “I am always interested in innovative, cool, new ideas, but they must also be able to play an important role in the lives and homes of the people who own them. A lot of contemporary designs are incredible but do not work in a home, only in a magazine. Products that we make must also be able to find a place in homes, be functional or useful or surprising in the context, or add a different note to the interior,” he says, “then we will sell them and people will be happy to own them.”
Subscribing to market trends, or indeed even thinking about them, is not something that exercises the creative mind of Wanders, who emphatically dismisses any involvement in the concept. “No, we are not interested in trends. People come to see what we do; it has to be that way. We do not follow.”