Bringing your design ideas to life

Studio takes one-stop-shop approach to design, build and manufacture.

Words by Justin Foote

After 10 years working in the boat building industry—with its high demands on form and function—moving into the world of bespoke furniture design felt like the natural next step for Ash Weeks to flex his design muscle.

“I’ve always been very focused around practicality and wanting to create products that work well for daily life. I guess that’s why our offering has morphed to include design, prototyping services and final construction.” says Ash.

“Our collaborative approach and flexible offering have meant we are able to work across a variety of different projects from commercial and hospitality through to custom-fit residential.”

New kid on the bloc

Since setting up Blanc Industries 18 months ago—without, he admits, a real sense of what that business would look like—Ash has brought together a team of designers and craftsmen from a diverse range of backgrounds including CAD designers and even, at one point, an architect.

“I guess, when I started out, it was with a certain level of naivete. As it turns out though, that wasn’t a bad thing as it meant that I was able to remain agile and adapt to changes as they came my way and so, while I may have ended up in an entirely different place, I have to say, I am enjoying where it has brought me.”

Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.
Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.

One-stop-shop

And where that is, is offering design consultancy—from concept to completion—for the commercial and residential sectors, as well as creating tailored furniture pieces.

“Eighty per cent of what we do is for the commercial market, we’ve seen massive growth in that sector. We have a reputation for creating unique pieces, so we tend to concentrate on one-off pieces rather than entire fit outs. That said, we have adapted some of our work from the commercial sector into residential spaces as well.

“Our target audience is at the bespoke end of the market where we can maintain the level of quality and finish required, which means our pieces come out way more genuine and we can make changes on the fly to ensure the client gets exactly what they require,” says Ash.

“There is a perception, particularly in the residential market, that custom or bespoke work is expensive but in reality, we can usually price match against more generic products giving customers the look and feel they’re after without having to sacrifice amenity by shoe-horning in off-the-shelf products. Where possible we try to use local timbers while working hard to minimise any environmental impact.”

Blanc industries brings together practicality and design to craft quality custom pieces.
Blanc industries brings together practicality and design to craft quality custom pieces.

Keeping it real

Ash says his goal for the business is to keep everything as in-house as possible and therefore as hands-on as possible, while being able to call on and work with a small team of trusted fabricators when needs dictate.

“It’s a philosophy that is in keeping with our practical design aesthetic; that idea that we approach design/construction—and business—from a different perspective than most. That’s why we work closely with our clients to determine the style and materials best suited to their project.

“Our strength is that we are able to offer a personalised experience; clients can come to our workshop and meet the guy who’ll be making their piece. That’s something that you can’t get from imported products.”

“It’s about establishing relationships that go beyond just business and that also extend to collaborations with other bespoke manufacturers and people who are passionate about creating spaces that people want to be in.”

Learn more about bespoke furniture design and production.

Get in touch with
Blanc Industries

Request pricing/info
Visit website
Recommended reading
Sitting at your desk all day can quickly become uncomfortable, but a height-adjustable desk can bring welcome...
Creating an aesthetic centred around luxurious aged metals is no longer restricted to the specification of the materials themselves. We had a chat to Porter’s Paints about the versatility and scope of water-based reactive metal paints...
As a country that was founded on sheep farming and has six sheep for every person, New Zealand is quite rightly proud of its fluffy friends who provide one of the highest-quality natural fibres available across the world today: New Zealand wool...
Destined for relaxation, the sun lounger becomes an integral part of an alfresco area...
The In Residence family has just welcomed a new member: Joseph GilesJoseph Giles is an English brand specialising in complete architectural hardware solutions, and one slated to change the way the New Zealand design community thinks about hardware.Looking for a complete hardware solution? Click on the image below to learn more...
The best engineered timber flooring will last the lifetime of any project, and it will outdo most commonly used flooring products...
We hate to break it to you, but you’re probably shopping for natural stone all wrong...We’ll let you in on a little secret: natural stone is a natural product.That means every slab will have its own unique colour, texture and imperfections - features that may be difficult to match with your existing design theme and colour palette.If you want to get it right, it’s time to change the way you shop. Click the image below to learn more...
Silent Gliss is renowned for its innovation in the development of curtain track technology. We spoke to their...
As New Zealanders eat out more and more, the country’s coolest eateries are increasingly influencing the...
Done tagging
Bringing your design ideas to life

Bringing your design ideas to life

Studio takes one-stop-shop approach to design, build and manufacture.

Words by Justin Foote

After 10 years working in the boat building industry—with its high demands on form and function—moving into the world of bespoke furniture design felt like the natural next step for Ash Weeks to flex his design muscle.

“I’ve always been very focused around practicality and wanting to create products that work well for daily life. I guess that’s why our offering has morphed to include design, prototyping services and final construction.” says Ash.

“Our collaborative approach and flexible offering have meant we are able to work across a variety of different projects from commercial and hospitality through to custom-fit residential.”

New kid on the bloc

Since setting up Blanc Industries 18 months ago—without, he admits, a real sense of what that business would look like—Ash has brought together a team of designers and craftsmen from a diverse range of backgrounds including CAD designers and even, at one point, an architect.

“I guess, when I started out, it was with a certain level of naivete. As it turns out though, that wasn’t a bad thing as it meant that I was able to remain agile and adapt to changes as they came my way and so, while I may have ended up in an entirely different place, I have to say, I am enjoying where it has brought me.”

Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.
Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.

One-stop-shop

And where that is, is offering design consultancy—from concept to completion—for the commercial and residential sectors, as well as creating tailored furniture pieces.

“Eighty per cent of what we do is for the commercial market, we’ve seen massive growth in that sector. We have a reputation for creating unique pieces, so we tend to concentrate on one-off pieces rather than entire fit outs. That said, we have adapted some of our work from the commercial sector into residential spaces as well.

“Our target audience is at the bespoke end of the market where we can maintain the level of quality and finish required, which means our pieces come out way more genuine and we can make changes on the fly to ensure the client gets exactly what they require,” says Ash.

“There is a perception, particularly in the residential market, that custom or bespoke work is expensive but in reality, we can usually price match against more generic products giving customers the look and feel they’re after without having to sacrifice amenity by shoe-horning in off-the-shelf products. Where possible we try to use local timbers while working hard to minimise any environmental impact.”

Blanc industries brings together practicality and design to craft quality custom pieces.
Blanc industries brings together practicality and design to craft quality custom pieces.

Keeping it real

Ash says his goal for the business is to keep everything as in-house as possible and therefore as hands-on as possible, while being able to call on and work with a small team of trusted fabricators when needs dictate.

“It’s a philosophy that is in keeping with our practical design aesthetic; that idea that we approach design/construction—and business—from a different perspective than most. That’s why we work closely with our clients to determine the style and materials best suited to their project.

“Our strength is that we are able to offer a personalised experience; clients can come to our workshop and meet the guy who’ll be making their piece. That’s something that you can’t get from imported products.”

“It’s about establishing relationships that go beyond just business and that also extend to collaborations with other bespoke manufacturers and people who are passionate about creating spaces that people want to be in.”

Learn more about bespoke furniture design and production.

Get in touch with
Blanc Industries

Request pricing/info
Visit website
Done tagging
Bringing your design ideas to life

Bringing your design ideas to life

Studio takes one-stop-shop approach to design, build and manufacture.

Words by Justin Foote

After 10 years working in the boat building industry—with its high demands on form and function—moving into the world of bespoke furniture design felt like the natural next step for Ash Weeks to flex his design muscle.

“I’ve always been very focused around practicality and wanting to create products that work well for daily life. I guess that’s why our offering has morphed to include design, prototyping services and final construction.” says Ash.

“Our collaborative approach and flexible offering have meant we are able to work across a variety of different projects from commercial and hospitality through to custom-fit residential.”

New kid on the bloc

Since setting up Blanc Industries 18 months ago—without, he admits, a real sense of what that business would look like—Ash has brought together a team of designers and craftsmen from a diverse range of backgrounds including CAD designers and even, at one point, an architect.

“I guess, when I started out, it was with a certain level of naivete. As it turns out though, that wasn’t a bad thing as it meant that I was able to remain agile and adapt to changes as they came my way and so, while I may have ended up in an entirely different place, I have to say, I am enjoying where it has brought me.”

Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.
Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.

One-stop-shop

And where that is, is offering design consultancy—from concept to completion—for the commercial and residential sectors, as well as creating tailored furniture pieces.

“Eighty per cent of what we do is for the commercial market, we’ve seen massive growth in that sector. We have a reputation for creating unique pieces, so we tend to concentrate on one-off pieces rather than entire fit outs. That said, we have adapted some of our work from the commercial sector into residential spaces as well.

“Our target audience is at the bespoke end of the market where we can maintain the level of quality and finish required, which means our pieces come out way more genuine and we can make changes on the fly to ensure the client gets exactly what they require,” says Ash.

“There is a perception, particularly in the residential market, that custom or bespoke work is expensive but in reality, we can usually price match against more generic products giving customers the look and feel they’re after without having to sacrifice amenity by shoe-horning in off-the-shelf products. Where possible we try to use local timbers while working hard to minimise any environmental impact.”

Blanc industries brings together practicality and design to craft quality custom pieces.
Blanc industries brings together practicality and design to craft quality custom pieces.

Keeping it real

Ash says his goal for the business is to keep everything as in-house as possible and therefore as hands-on as possible, while being able to call on and work with a small team of trusted fabricators when needs dictate.

“It’s a philosophy that is in keeping with our practical design aesthetic; that idea that we approach design/construction—and business—from a different perspective than most. That’s why we work closely with our clients to determine the style and materials best suited to their project.

“Our strength is that we are able to offer a personalised experience; clients can come to our workshop and meet the guy who’ll be making their piece. That’s something that you can’t get from imported products.”

“It’s about establishing relationships that go beyond just business and that also extend to collaborations with other bespoke manufacturers and people who are passionate about creating spaces that people want to be in.”

Learn more about bespoke furniture design and production.

Get in touch with
Blanc Industries

Request pricing/info
Visit website
Done tagging

Bringing your design ideas to life

Studio takes one-stop-shop approach to design, build and manufacture.

Words by Justin Foote

After 10 years working in the boat building industry—with its high demands on form and function—moving into the world of bespoke furniture design felt like the natural next step for Ash Weeks to flex his design muscle.

“I’ve always been very focused around practicality and wanting to create products that work well for daily life. I guess that’s why our offering has morphed to include design, prototyping services and final construction.” says Ash.

“Our collaborative approach and flexible offering have meant we are able to work across a variety of different projects from commercial and hospitality through to custom-fit residential.”

New kid on the bloc

Since setting up Blanc Industries 18 months ago—without, he admits, a real sense of what that business would look like—Ash has brought together a team of designers and craftsmen from a diverse range of backgrounds including CAD designers and even, at one point, an architect.

“I guess, when I started out, it was with a certain level of naivete. As it turns out though, that wasn’t a bad thing as it meant that I was able to remain agile and adapt to changes as they came my way and so, while I may have ended up in an entirely different place, I have to say, I am enjoying where it has brought me.”

Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.
Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.

One-stop-shop

And where that is, is offering design consultancy—from concept to completion—for the commercial and residential sectors, as well as creating tailored furniture pieces.

“Eighty per cent of what we do is for the commercial market, we’ve seen massive growth in that sector. We have a reputation for creating unique pieces, so we tend to concentrate on one-off pieces rather than entire fit outs. That said, we have adapted some of our work from the commercial sector into residential spaces as well.

“Our target audience is at the bespoke end of the market where we can maintain the level of quality and finish required, which means our pieces come out way more genuine and we can make changes on the fly to ensure the client gets exactly what they require,” says Ash.

“There is a perception, particularly in the residential market, that custom or bespoke work is expensive but in reality, we can usually price match against more generic products giving customers the look and feel they’re after without having to sacrifice amenity by shoe-horning in off-the-shelf products. Where possible we try to use local timbers while working hard to minimise any environmental impact.”

Blanc industries brings together practicality and design to craft quality custom pieces.
Blanc industries brings together practicality and design to craft quality custom pieces.

Keeping it real

Ash says his goal for the business is to keep everything as in-house as possible and therefore as hands-on as possible, while being able to call on and work with a small team of trusted fabricators when needs dictate.

“It’s a philosophy that is in keeping with our practical design aesthetic; that idea that we approach design/construction—and business—from a different perspective than most. That’s why we work closely with our clients to determine the style and materials best suited to their project.

“Our strength is that we are able to offer a personalised experience; clients can come to our workshop and meet the guy who’ll be making their piece. That’s something that you can’t get from imported products.”

“It’s about establishing relationships that go beyond just business and that also extend to collaborations with other bespoke manufacturers and people who are passionate about creating spaces that people want to be in.”

Learn more about bespoke furniture design and production.

Get in touch with
Blanc Industries

Request pricing/info
Visit website
Recommended reading
Sitting at your desk all day can quickly become uncomfortable, but a height-adjustable desk can bring welcome...
Creating an aesthetic centred around luxurious aged metals is no longer restricted to the specification of the materials themselves. We had a chat to Porter’s Paints about the versatility and scope of water-based reactive metal paints...
As a country that was founded on sheep farming and has six sheep for every person, New Zealand is quite rightly proud of its fluffy friends who provide one of the highest-quality natural fibres available across the world today: New Zealand wool...
Destined for relaxation, the sun lounger becomes an integral part of an alfresco area...
The In Residence family has just welcomed a new member: Joseph GilesJoseph Giles is an English brand specialising in complete architectural hardware solutions, and one slated to change the way the New Zealand design community thinks about hardware.Looking for a complete hardware solution? Click on the image below to learn more...
The best engineered timber flooring will last the lifetime of any project, and it will outdo most commonly used flooring products...
We hate to break it to you, but you’re probably shopping for natural stone all wrong...We’ll let you in on a little secret: natural stone is a natural product.That means every slab will have its own unique colour, texture and imperfections - features that may be difficult to match with your existing design theme and colour palette.If you want to get it right, it’s time to change the way you shop. Click the image below to learn more...
Silent Gliss is renowned for its innovation in the development of curtain track technology. We spoke to their...
As New Zealanders eat out more and more, the country’s coolest eateries are increasingly influencing the...
Done tagging
Bringing your design ideas to life

Bringing your design ideas to life

Studio takes one-stop-shop approach to design, build and manufacture.

Words by Justin Foote

After 10 years working in the boat building industry—with its high demands on form and function—moving into the world of bespoke furniture design felt like the natural next step for Ash Weeks to flex his design muscle.

“I’ve always been very focused around practicality and wanting to create products that work well for daily life. I guess that’s why our offering has morphed to include design, prototyping services and final construction.” says Ash.

“Our collaborative approach and flexible offering have meant we are able to work across a variety of different projects from commercial and hospitality through to custom-fit residential.”

New kid on the bloc

Since setting up Blanc Industries 18 months ago—without, he admits, a real sense of what that business would look like—Ash has brought together a team of designers and craftsmen from a diverse range of backgrounds including CAD designers and even, at one point, an architect.

“I guess, when I started out, it was with a certain level of naivete. As it turns out though, that wasn’t a bad thing as it meant that I was able to remain agile and adapt to changes as they came my way and so, while I may have ended up in an entirely different place, I have to say, I am enjoying where it has brought me.”

Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.
Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.

One-stop-shop

And where that is, is offering design consultancy—from concept to completion—for the commercial and residential sectors, as well as creating tailored furniture pieces.

“Eighty per cent of what we do is for the commercial market, we’ve seen massive growth in that sector. We have a reputation for creating unique pieces, so we tend to concentrate on one-off pieces rather than entire fit outs. That said, we have adapted some of our work from the commercial sector into residential spaces as well.

“Our target audience is at the bespoke end of the market where we can maintain the level of quality and finish required, which means our pieces come out way more genuine and we can make changes on the fly to ensure the client gets exactly what they require,” says Ash.

“There is a perception, particularly in the residential market, that custom or bespoke work is expensive but in reality, we can usually price match against more generic products giving customers the look and feel they’re after without having to sacrifice amenity by shoe-horning in off-the-shelf products. Where possible we try to use local timbers while working hard to minimise any environmental impact.”

Blanc industries brings together practicality and design to craft quality custom pieces.
Blanc industries brings together practicality and design to craft quality custom pieces.

Keeping it real

Ash says his goal for the business is to keep everything as in-house as possible and therefore as hands-on as possible, while being able to call on and work with a small team of trusted fabricators when needs dictate.

“It’s a philosophy that is in keeping with our practical design aesthetic; that idea that we approach design/construction—and business—from a different perspective than most. That’s why we work closely with our clients to determine the style and materials best suited to their project.

“Our strength is that we are able to offer a personalised experience; clients can come to our workshop and meet the guy who’ll be making their piece. That’s something that you can’t get from imported products.”

“It’s about establishing relationships that go beyond just business and that also extend to collaborations with other bespoke manufacturers and people who are passionate about creating spaces that people want to be in.”

Learn more about bespoke furniture design and production.

Get in touch with
Blanc Industries

Request pricing/info
Visit website
Done tagging
Bringing your design ideas to life

Bringing your design ideas to life

Studio takes one-stop-shop approach to design, build and manufacture.

Words by Justin Foote

After 10 years working in the boat building industry—with its high demands on form and function—moving into the world of bespoke furniture design felt like the natural next step for Ash Weeks to flex his design muscle.

“I’ve always been very focused around practicality and wanting to create products that work well for daily life. I guess that’s why our offering has morphed to include design, prototyping services and final construction.” says Ash.

“Our collaborative approach and flexible offering have meant we are able to work across a variety of different projects from commercial and hospitality through to custom-fit residential.”

New kid on the bloc

Since setting up Blanc Industries 18 months ago—without, he admits, a real sense of what that business would look like—Ash has brought together a team of designers and craftsmen from a diverse range of backgrounds including CAD designers and even, at one point, an architect.

“I guess, when I started out, it was with a certain level of naivete. As it turns out though, that wasn’t a bad thing as it meant that I was able to remain agile and adapt to changes as they came my way and so, while I may have ended up in an entirely different place, I have to say, I am enjoying where it has brought me.”

Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.
Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.

One-stop-shop

And where that is, is offering design consultancy—from concept to completion—for the commercial and residential sectors, as well as creating tailored furniture pieces.

“Eighty per cent of what we do is for the commercial market, we’ve seen massive growth in that sector. We have a reputation for creating unique pieces, so we tend to concentrate on one-off pieces rather than entire fit outs. That said, we have adapted some of our work from the commercial sector into residential spaces as well.

“Our target audience is at the bespoke end of the market where we can maintain the level of quality and finish required, which means our pieces come out way more genuine and we can make changes on the fly to ensure the client gets exactly what they require,” says Ash.

“There is a perception, particularly in the residential market, that custom or bespoke work is expensive but in reality, we can usually price match against more generic products giving customers the look and feel they’re after without having to sacrifice amenity by shoe-horning in off-the-shelf products. Where possible we try to use local timbers while working hard to minimise any environmental impact.”

Blanc industries brings together practicality and design to craft quality custom pieces.
Blanc industries brings together practicality and design to craft quality custom pieces.

Keeping it real

Ash says his goal for the business is to keep everything as in-house as possible and therefore as hands-on as possible, while being able to call on and work with a small team of trusted fabricators when needs dictate.

“It’s a philosophy that is in keeping with our practical design aesthetic; that idea that we approach design/construction—and business—from a different perspective than most. That’s why we work closely with our clients to determine the style and materials best suited to their project.

“Our strength is that we are able to offer a personalised experience; clients can come to our workshop and meet the guy who’ll be making their piece. That’s something that you can’t get from imported products.”

“It’s about establishing relationships that go beyond just business and that also extend to collaborations with other bespoke manufacturers and people who are passionate about creating spaces that people want to be in.”

Learn more about bespoke furniture design and production.

Get in touch with
Blanc Industries

Request pricing/info
Visit website
Done tagging

Bringing your design ideas to life

Studio takes one-stop-shop approach to design, build and manufacture.

Words by Justin Foote

After 10 years working in the boat building industry—with its high demands on form and function—moving into the world of bespoke furniture design felt like the natural next step for Ash Weeks to flex his design muscle.

“I’ve always been very focused around practicality and wanting to create products that work well for daily life. I guess that’s why our offering has morphed to include design, prototyping services and final construction.” says Ash.

“Our collaborative approach and flexible offering have meant we are able to work across a variety of different projects from commercial and hospitality through to custom-fit residential.”

New kid on the bloc

Since setting up Blanc Industries 18 months ago—without, he admits, a real sense of what that business would look like—Ash has brought together a team of designers and craftsmen from a diverse range of backgrounds including CAD designers and even, at one point, an architect.

“I guess, when I started out, it was with a certain level of naivete. As it turns out though, that wasn’t a bad thing as it meant that I was able to remain agile and adapt to changes as they came my way and so, while I may have ended up in an entirely different place, I have to say, I am enjoying where it has brought me.”

Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.
Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.

One-stop-shop

And where that is, is offering design consultancy—from concept to completion—for the commercial and residential sectors, as well as creating tailored furniture pieces.

“Eighty per cent of what we do is for the commercial market, we’ve seen massive growth in that sector. We have a reputation for creating unique pieces, so we tend to concentrate on one-off pieces rather than entire fit outs. That said, we have adapted some of our work from the commercial sector into residential spaces as well.

“Our target audience is at the bespoke end of the market where we can maintain the level of quality and finish required, which means our pieces come out way more genuine and we can make changes on the fly to ensure the client gets exactly what they require,” says Ash.

“There is a perception, particularly in the residential market, that custom or bespoke work is expensive but in reality, we can usually price match against more generic products giving customers the look and feel they’re after without having to sacrifice amenity by shoe-horning in off-the-shelf products. Where possible we try to use local timbers while working hard to minimise any environmental impact.”

Blanc industries brings together practicality and design to craft quality custom pieces.
Blanc industries brings together practicality and design to craft quality custom pieces.

Keeping it real

Ash says his goal for the business is to keep everything as in-house as possible and therefore as hands-on as possible, while being able to call on and work with a small team of trusted fabricators when needs dictate.

“It’s a philosophy that is in keeping with our practical design aesthetic; that idea that we approach design/construction—and business—from a different perspective than most. That’s why we work closely with our clients to determine the style and materials best suited to their project.

“Our strength is that we are able to offer a personalised experience; clients can come to our workshop and meet the guy who’ll be making their piece. That’s something that you can’t get from imported products.”

“It’s about establishing relationships that go beyond just business and that also extend to collaborations with other bespoke manufacturers and people who are passionate about creating spaces that people want to be in.”

Learn more about bespoke furniture design and production.

Get in touch with
Blanc Industries

Request pricing/info
Visit website
Recommended reading
Sitting at your desk all day can quickly become uncomfortable, but a height-adjustable desk can bring welcome...
Creating an aesthetic centred around luxurious aged metals is no longer restricted to the specification of the materials themselves. We had a chat to Porter’s Paints about the versatility and scope of water-based reactive metal paints...
As a country that was founded on sheep farming and has six sheep for every person, New Zealand is quite rightly proud of its fluffy friends who provide one of the highest-quality natural fibres available across the world today: New Zealand wool...
Destined for relaxation, the sun lounger becomes an integral part of an alfresco area...
The In Residence family has just welcomed a new member: Joseph GilesJoseph Giles is an English brand specialising in complete architectural hardware solutions, and one slated to change the way the New Zealand design community thinks about hardware.Looking for a complete hardware solution? Click on the image below to learn more...
The best engineered timber flooring will last the lifetime of any project, and it will outdo most commonly used flooring products...
We hate to break it to you, but you’re probably shopping for natural stone all wrong...We’ll let you in on a little secret: natural stone is a natural product.That means every slab will have its own unique colour, texture and imperfections - features that may be difficult to match with your existing design theme and colour palette.If you want to get it right, it’s time to change the way you shop. Click the image below to learn more...
Silent Gliss is renowned for its innovation in the development of curtain track technology. We spoke to their...
As New Zealanders eat out more and more, the country’s coolest eateries are increasingly influencing the...
Done tagging
Bringing your design ideas to life

Bringing your design ideas to life

Studio takes one-stop-shop approach to design, build and manufacture.

Words by Justin Foote

After 10 years working in the boat building industry—with its high demands on form and function—moving into the world of bespoke furniture design felt like the natural next step for Ash Weeks to flex his design muscle.

“I’ve always been very focused around practicality and wanting to create products that work well for daily life. I guess that’s why our offering has morphed to include design, prototyping services and final construction.” says Ash.

“Our collaborative approach and flexible offering have meant we are able to work across a variety of different projects from commercial and hospitality through to custom-fit residential.”

New kid on the bloc

Since setting up Blanc Industries 18 months ago—without, he admits, a real sense of what that business would look like—Ash has brought together a team of designers and craftsmen from a diverse range of backgrounds including CAD designers and even, at one point, an architect.

“I guess, when I started out, it was with a certain level of naivete. As it turns out though, that wasn’t a bad thing as it meant that I was able to remain agile and adapt to changes as they came my way and so, while I may have ended up in an entirely different place, I have to say, I am enjoying where it has brought me.”

Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.
Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.

One-stop-shop

And where that is, is offering design consultancy—from concept to completion—for the commercial and residential sectors, as well as creating tailored furniture pieces.

“Eighty per cent of what we do is for the commercial market, we’ve seen massive growth in that sector. We have a reputation for creating unique pieces, so we tend to concentrate on one-off pieces rather than entire fit outs. That said, we have adapted some of our work from the commercial sector into residential spaces as well.

“Our target audience is at the bespoke end of the market where we can maintain the level of quality and finish required, which means our pieces come out way more genuine and we can make changes on the fly to ensure the client gets exactly what they require,” says Ash.

“There is a perception, particularly in the residential market, that custom or bespoke work is expensive but in reality, we can usually price match against more generic products giving customers the look and feel they’re after without having to sacrifice amenity by shoe-horning in off-the-shelf products. Where possible we try to use local timbers while working hard to minimise any environmental impact.”

Blanc industries brings together practicality and design to craft quality custom pieces.
Blanc industries brings together practicality and design to craft quality custom pieces.

Keeping it real

Ash says his goal for the business is to keep everything as in-house as possible and therefore as hands-on as possible, while being able to call on and work with a small team of trusted fabricators when needs dictate.

“It’s a philosophy that is in keeping with our practical design aesthetic; that idea that we approach design/construction—and business—from a different perspective than most. That’s why we work closely with our clients to determine the style and materials best suited to their project.

“Our strength is that we are able to offer a personalised experience; clients can come to our workshop and meet the guy who’ll be making their piece. That’s something that you can’t get from imported products.”

“It’s about establishing relationships that go beyond just business and that also extend to collaborations with other bespoke manufacturers and people who are passionate about creating spaces that people want to be in.”

Learn more about bespoke furniture design and production.

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Blanc Industries

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Bringing your design ideas to life

Bringing your design ideas to life

Studio takes one-stop-shop approach to design, build and manufacture.

Words by Justin Foote

After 10 years working in the boat building industry—with its high demands on form and function—moving into the world of bespoke furniture design felt like the natural next step for Ash Weeks to flex his design muscle.

“I’ve always been very focused around practicality and wanting to create products that work well for daily life. I guess that’s why our offering has morphed to include design, prototyping services and final construction.” says Ash.

“Our collaborative approach and flexible offering have meant we are able to work across a variety of different projects from commercial and hospitality through to custom-fit residential.”

New kid on the bloc

Since setting up Blanc Industries 18 months ago—without, he admits, a real sense of what that business would look like—Ash has brought together a team of designers and craftsmen from a diverse range of backgrounds including CAD designers and even, at one point, an architect.

“I guess, when I started out, it was with a certain level of naivete. As it turns out though, that wasn’t a bad thing as it meant that I was able to remain agile and adapt to changes as they came my way and so, while I may have ended up in an entirely different place, I have to say, I am enjoying where it has brought me.”

Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.
Ash Weeks has brought together a team of designers and craftsmen from a diverse range of backgrounds.

One-stop-shop

And where that is, is offering design consultancy—from concept to completion—for the commercial and residential sectors, as well as creating tailored furniture pieces.

“Eighty per cent of what we do is for the commercial market, we’ve seen massive growth in that sector. We have a reputation for creating unique pieces, so we tend to concentrate on one-off pieces rather than entire fit outs. That said, we have adapted some of our work from the commercial sector into residential spaces as well.

“Our target audience is at the bespoke end of the market where we can maintain the level of quality and finish required, which means our pieces come out way more genuine and we can make changes on the fly to ensure the client gets exactly what they require,” says Ash.

“There is a perception, particularly in the residential market, that custom or bespoke work is expensive but in reality, we can usually price match against more generic products giving customers the look and feel they’re after without having to sacrifice amenity by shoe-horning in off-the-shelf products. Where possible we try to use local timbers while working hard to minimise any environmental impact.”

Blanc industries brings together practicality and design to craft quality custom pieces.
Blanc industries brings together practicality and design to craft quality custom pieces.

Keeping it real

Ash says his goal for the business is to keep everything as in-house as possible and therefore as hands-on as possible, while being able to call on and work with a small team of trusted fabricators when needs dictate.

“It’s a philosophy that is in keeping with our practical design aesthetic; that idea that we approach design/construction—and business—from a different perspective than most. That’s why we work closely with our clients to determine the style and materials best suited to their project.

“Our strength is that we are able to offer a personalised experience; clients can come to our workshop and meet the guy who’ll be making their piece. That’s something that you can’t get from imported products.”

“It’s about establishing relationships that go beyond just business and that also extend to collaborations with other bespoke manufacturers and people who are passionate about creating spaces that people want to be in.”

Learn more about bespoke furniture design and production.

Get in touch with
Blanc Industries

Request pricing/info
Visit website
Done tagging
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