Intro Text (will show in Directory only):

In the nearly 20 years he’s been in business, Fletcher Vaughan has never had a dedicated showroom.

But that all changed in June this year when he and his partner Deborah Hurley moved into their new space, a showroom positioned centrally in Freemans Bay just far enough off the beaten track.

“Previously,” explains Fletcher, “when an architect wanted to show clients a piece, I would ship the furniture to their office, where they’d keep it for a week or so before it would be returned to storage. And in a way this works, but clients could never see the range together in one place.”

 

In the nearly 20 years he’s been in business, Fletcher Vaughan has never had a dedicated showroom.

But that all changed in June this year when he and his partner Deborah Hurley moved into their new space, a showroom positioned centrally in Freemans Bay just far enough off the beaten track.

“Previously,” explains Fletcher, “when an architect wanted to show clients a piece, I would ship the furniture to their office, where they’d keep it for a week or so before it would be returned to storage. And in a way this works, but clients could never see the range together in one place.”

 

Photo Spot 1

Upload Image

Drag and Drop or Click to Upload Image

Now they can, and that’s because the range now lives on a quiet sunny street in Freemans Bay with picturesque views of the Sky Tower in its front yard. Bringing this all together has been one of many exciting changes for Fletcher Design this year, including their February rebrand.

To call this space a showroom, however, doesn’t really do it justice. One step inside and it’s clear this isn’t your typical commercial furniture gallery, and that’s exactly what he and Deborah intended.

“Our vision for the showroom is as a creative hub for the architecture and design community. Having our own individual space means we can interact with this community - our clients - in a much more engaging, targeted way.”

And in the short time Fletcher Design has been in the showroom, it’s served that very purpose. Visiting the showroom is a tailored, individualised experience.

Now they can, and that’s because the range now lives on a quiet sunny street in Freemans Bay with picturesque views of the Sky Tower in its front yard. Bringing this all together has been one of many exciting changes for Fletcher Design this year, including their February rebrand.

To call this space a showroom, however, doesn’t really do it justice. One step inside and it’s clear this isn’t your typical commercial furniture gallery, and that’s exactly what he and Deborah intended.

“Our vision for the showroom is as a creative hub for the architecture and design community. Having our own individual space means we can interact with this community - our clients - in a much more engaging, targeted way.”

And in the short time Fletcher Design has been in the showroom, it’s served that very purpose. Visiting the showroom is a tailored, individualised experience.

“So far, groups have come to the showroom for coffee, conversation and numerous informal catch-ups over beer / wine at the end of the working week ” says Deborah, who explains that the space really caters to all levels of interactions with clients.

“There’s an intimacy we’ve tried to create so this is a comfortable, relaxed environment. A number of the designs are here so yes, it’s a commercial showroom in that sense, but that’s where the formality stops.”

This is one of the unique benefits of the space: it allows architects and designers to see products displayed as they were meant to be. In many ways, the Fletcher Design showroom is an extension of the brand itself, modelled after the values of original design and creative excellence. With everything there - including Fletcher himself - the design story can be told from start-to-finish.

There’s a positive energy in the showroom and a clear indication of good things to come.

“So far, groups have come to the showroom for coffee, conversation and numerous informal catch-ups over beer / wine at the end of the working week ” says Deborah, who explains that the space really caters to all levels of interactions with clients.

“There’s an intimacy we’ve tried to create so this is a comfortable, relaxed environment. A number of the designs are here so yes, it’s a commercial showroom in that sense, but that’s where the formality stops.”

This is one of the unique benefits of the space: it allows architects and designers to see products displayed as they were meant to be. In many ways, the Fletcher Design showroom is an extension of the brand itself, modelled after the values of original design and creative excellence. With everything there - including Fletcher himself - the design story can be told from start-to-finish.

There’s a positive energy in the showroom and a clear indication of good things to come.

Photo Spot 2

Upload Image

Drag and Drop or Click to Upload Image

Photo Spot 3

Upload Image

Drag and Drop or Click to Upload Image

“We have some pretty cool collaborations coming up with acclaimed Kiwi designers Lance McGregor and Jamie McLellan,” says Deborah, “and we’re excited to have a home to launch these new pieces.”

To see what else is on the horizon for Fletcher Design or to learn more about their appointment-only showroom, be sure to check them out on ArchiPro today.

“We have some pretty cool collaborations coming up with acclaimed Kiwi designers Lance McGregor and Jamie McLellan,” says Deborah, “and we’re excited to have a home to launch these new pieces.”

To see what else is on the horizon for Fletcher Design or to learn more about their appointment-only showroom, be sure to check them out on ArchiPro today.

This article has not been published yet, but it's saved as a draft.
Great work! This article is live.
Your article is in queue to be approved by ArchiPro.
 

Set Categories

{{blogPost.data.Categories.length}} {{blogPost.data.Categories.length == 1 && 'Category' || 'Categories' }}

Set Published Date

{{blogPost.data.PublishDate * 1000 | date:"mediumDate"}}

Published & Live

Awaiting ArchiPro approval.

Not Published

Published Pending... Not Published

{{ blogPost.data.Activated=='1' && "Item Approved" || "Item requires Approval" }}

{{blogPost.data.Activated=='1' && 'Approved' || 'Not Approved' }}

{{ archipro.changes_saving==0 && "All changes saved." || "Saving changes..." }}

Saved! Saving...

Leave Edit Mode

Finish Editing

Delete Blog

Delete Blog

Enter Edit Mode

Edit Page