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For many of us, our sofa is like a trusted friend – it’s a place of comfort for when you’re tired, talking with loved ones, watching a favourite film, or curled up for a nap with children or an adoring pet. We can’t underestimate the affection we feel for our sofas, which is one of the reasons Frobisher extensively researched sofa companies worldwide to find a trusted brand to introduce into the New Zealand market.

“We were looking for quality assurance, first and foremost,” explains Jess Beavon, Frobisher’s Christchurch showroom manager and interior design consultant. “And we discovered hülsta, a modern lifestyle brand that is both beautiful and well crafted. It’s the sister company to Rolf Benz furniture, which is available exclusively at Frobisher Auckland and is already much loved in New Zealand.”

For many of us, our sofa is like a trusted friend – it’s a place of comfort for when you’re tired, talking with loved ones, watching a favourite film, or curled up for a nap with children or an adoring pet. We can’t underestimate the affection we feel for our sofas, which is one of the reasons Frobisher extensively researched sofa companies worldwide to find a trusted brand to introduce into the New Zealand market.

“We were looking for quality assurance, first and foremost,” explains Jess Beavon, Frobisher’s Christchurch showroom manager and interior design consultant. “And we discovered hülsta, a modern lifestyle brand that is both beautiful and well crafted. It’s the sister company to Rolf Benz furniture, which is available exclusively at Frobisher Auckland and is already much loved in New Zealand.”

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The 50-year-old hülsta brand is well-known in Germany and in Europe, although this is the first time it’s been sold in this country. “Everything in the range is made in Germany, from the legs to the very last stitch,” says Jess. “People associate a German-made product with superior quality – like when you buy a Mercedes Benz or a BMW – hülsta sofas and footrests are reliable and long-lasting too.” In fact, the furniture carries the Golden M mark to guarantee that it’s high-quality furniture which meets certain industrial standards laid out by the German Association of Furniture.

Apparently, on average, we spend four hours a day on the sofa, so it’s no wonder that super-soft upholstery is trending for sofa design at the moment. “Our design approach is to create furniture that makes you happy,” says Birgit Hoffman, who designed the hülsta range in partnership with Christoph Kahleyss. “An important subject is functionality – it’s nice to be able to tilt the back cushion if you want a comfortable lunchtime nap.“ Christoph suggests that you can feel the comfort straight away. “Sitting down is the art of buying a sofa. You must properly try it, feel it and listen to yourself: what do I need and does the sofa also fit into my home?”

The 50-year-old hülsta brand is well-known in Germany and in Europe, although this is the first time it’s been sold in this country. “Everything in the range is made in Germany, from the legs to the very last stitch,” says Jess. “People associate a German-made product with superior quality – like when you buy a Mercedes Benz or a BMW – hülsta sofas and footrests are reliable and long-lasting too.” In fact, the furniture carries the Golden M mark to guarantee that it’s high-quality furniture which meets certain industrial standards laid out by the German Association of Furniture.

Apparently, on average, we spend four hours a day on the sofa, so it’s no wonder that super-soft upholstery is trending for sofa design at the moment. “Our design approach is to create furniture that makes you happy,” says Birgit Hoffman, who designed the hülsta range in partnership with Christoph Kahleyss. “An important subject is functionality – it’s nice to be able to tilt the back cushion if you want a comfortable lunchtime nap.“ Christoph suggests that you can feel the comfort straight away. “Sitting down is the art of buying a sofa. You must properly try it, feel it and listen to yourself: what do I need and does the sofa also fit into my home?”

Last year, Jess visited the hülsta factory in Mötzingen-Nagold, which she describes as a gorgeous wee town just south of Stuttgart. “When I walked into the factory, no one was wearing masks when they were gluing and spraying veneers because it’s such a nice environment – there are no hideous smells compared with other factories I’ve been in, where you can smell the chemicals being used. They don’t have any wastage so if there are pieces of leather left over, they’ll make handbags out of it, or they’ll make little toys out of leftover fabrics for the children in the local orphanage.”

The sofas and footrests are certified with the ‘Blue Angel’, an eco-label endorsed by the German government to show that a product is ‘made in Germany’ and environmentally friendly.

In her role at Frobisher, Jess also keeps a close eye on global trends in sofa design: “When I was in Europe last year, I noticed a lot of heavily-woven fabrics in light-coloured hues like powder blue and blush, although our customers in New Zealand still quite like the neutral colours, like greys. Hülsta sofas come with a colour-themed code, so you choose your base fabric in a block colour from the range, and hülsta will suggest cushions to complement that fabric and contrasting sofa elements.”

Last year, Jess visited the hülsta factory in Mötzingen-Nagold, which she describes as a gorgeous wee town just south of Stuttgart. “When I walked into the factory, no one was wearing masks when they were gluing and spraying veneers because it’s such a nice environment – there are no hideous smells compared with other factories I’ve been in, where you can smell the chemicals being used. They don’t have any wastage so if there are pieces of leather left over, they’ll make handbags out of it, or they’ll make little toys out of leftover fabrics for the children in the local orphanage.”

The sofas and footrests are certified with the ‘Blue Angel’, an eco-label endorsed by the German government to show that a product is ‘made in Germany’ and environmentally friendly.

In her role at Frobisher, Jess also keeps a close eye on global trends in sofa design: “When I was in Europe last year, I noticed a lot of heavily-woven fabrics in light-coloured hues like powder blue and blush, although our customers in New Zealand still quite like the neutral colours, like greys. Hülsta sofas come with a colour-themed code, so you choose your base fabric in a block colour from the range, and hülsta will suggest cushions to complement that fabric and contrasting sofa elements.”

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“The key is having a sofa that isn’t mass-produced, that stands the test of time and creates a look that’s unique to you,” says Jess.

“It’s really an investment piece because you are paying for superior quality and for something that’s going to last for years to come. Each one is individual, so you can be as crazy or minimal as you want.”

Frobisher recommends that customers go in-store to explore its extensive range of options. “We really want people to see the options for themselves because there are so many different fabrics and leathers to choose from,” says Jess. “Customising each configuration is quite a process but it makes a sofa really unique to each person’s lifestyle, characteristics and how the sofa will be used. You can create something completely different and unique.”

Hülsta is available from Frobisher’s Christchurch showroom only but can be ordered online throughout New Zealand. Everything is hand-made and made to order so each sofa’s price depends upon your requirements. Shipping takes 12 to 16 weeks from the time of order.

For more information, visit Frobisher here on ArchiPro.

“The key is having a sofa that isn’t mass-produced, that stands the test of time and creates a look that’s unique to you,” says Jess.

“It’s really an investment piece because you are paying for superior quality and for something that’s going to last for years to come. Each one is individual, so you can be as crazy or minimal as you want.”

Frobisher recommends that customers go in-store to explore its extensive range of options. “We really want people to see the options for themselves because there are so many different fabrics and leathers to choose from,” says Jess. “Customising each configuration is quite a process but it makes a sofa really unique to each person’s lifestyle, characteristics and how the sofa will be used. You can create something completely different and unique.”

Hülsta is available from Frobisher’s Christchurch showroom only but can be ordered online throughout New Zealand. Everything is hand-made and made to order so each sofa’s price depends upon your requirements. Shipping takes 12 to 16 weeks from the time of order.

For more information, visit Frobisher here on ArchiPro.

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