With New Zealanders on top of global trends and actively engaging in interior styling networks online, furniture suppliers and interior designers are finding themselves faced with requests for pieces to match a specific style more than ever before.
“International design in every imaginable form is only a few clicks and key strokes away. Globalisation has certainly helped put a diverse range of interior design styles and products at hand, but with such an incredible variety it can still be hard to figure out what to purchase or how to put together a scene,” Hawthorne Group’s Aaron Wiltshire says.
It’s a situation that’s relatively new for furniture suppliers and retailers alike, and represents a shifting paradigm for the market. “That’s where our focus is now and we are continuing to grow and develop our product range in conjunction with what our resellers are looking for.”
“It is a change of direction for us, we have mostly concentrated on industrial and classic furniture which had its limits. Now that we’re working a lot more closely with interior designers and our retailers, our ranges are evolving and growing in line with what the market is asking for and can’t source locally, which is an exciting development.”