New furniture collection evokes a resort lifestyle - Furniture and Decorating NZ
New furniture collection evokes a resort lifestyle

New furniture collection evokes a resort lifestyle

New Zealand-made furniture collection blurs lines between indoors and out

Words by ArchiPro Editorial Team

In the quieter periods that 2020 provided, David Shaw Furniture was hard at work re-energising the business. It has been a year of pushing boundaries for design and manufacturing innovation to create a burst of international activity moving forward.

The impetus for the new direction came when Amy Shaw left her successful Melbourne fashion business to join her father David, who started the company nearly 38 years ago.

She says that restrictions on overseas travel have seen many people put greater emphasis on the home and family. As a result, David Shaw Furniture experienced increased demand for furniture that could sit comfortably either inside or out, which is why Amy and David decided to expand their fully upholstered outdoor collection of settees and chairs.

Amy also notes that most architect-designed homes have a more fluid approach to living, incorporating a better connection to the outdoors along with areas that open right up to the sun.

There’s a big import market for this kind of furniture in New Zealand, she says.

“Sustainability has always been one of our core values, one of the reasons why our pieces are locally made using local materials and suppliers and come with a 10-year warranty.”

Together, the father and daughter team worked on drawings and design concepts for the new Amalfi collection, which became their latest focus. The name evokes the idea of bringing the Amalfi Coast to people’s outdoor spaces.

“People may not be able to travel overseas yet but they can still bring the resort lifestyle home to entertain with their friends in style.”

The collection includes a 230mm sofa, two chairs with a statement chair, a flow-on chair from the sofa, a daybed plus outdoor dining and side tables.

All pieces are multi-purpose indoor/outdoor settings, constructed from marine-grade galvanised steel with fabrics designed to withstand outdoor conditions.

Amy says: “Fabrics have come a long way in regard to their use on outdoor furniture. Now you can’t tell the difference between indoor and outdoor fabrics.”

Amy and David steered away from heavily printed fabrics in preference for a more organic, neutral palette that would sit well among greenery and on the deck.

“Released earlier in the year and updated as an indoor/outdoor version, the Arnold Chair is very sculptural, like a piece of art. It comes upholstered in a waterproof fabric from Kravet called Amanzi, which makes a subtle statement in a play on the tribal theme.

“The Riviera chair and the settee are based on our best-selling, high quality Flynn chair. Although they have a minimalist, clean-lined aesthetic, they are supremely comfortable, comprising a base of marine ply and hardwood timbers together with a mix of soft and hard foams plus webbing,” says Amy.

...they can still bring the resort lifestyle home to entertain with their friends

With each new collection, the company also introduces a different stone, sourced from a local supplier, to use as an accent on tables to add a feeling of luxury and to complement the upholstered items. For this collection Amy chose Neolith Moonrock from Artisan Stone.

“Although it’s a man-made product, it’s very organic and natural, like rock. The beautiful deep grey surface has texture but it doesn’t compete with the surrounds.”

Although the collection is made in New Zealand, it has a global feel, explains Amy.

“We want these pieces of furniture to be able to stand alone and become heirlooms, like pieces of art, that just happen to also be very comfortable. They’re multi-purpose investment pieces. Already they’ve attracted wide international interest.

“The range is edgy so it will appeal to millennials. But it also has the classic lines more mature buyers like.

Amy says, David Shaw Furniture will continue to grow and widen their ranges to excite their customers. One of the areas they’re focusing on is expanding their use of timber.

“We’re seeing lots more innovation in the factory, exploring new timber technology by creating different finishes and adding copper inserts in tables.”

They’re also pleased to have an exclusive Italian partner in Tonon, which has produced and patented the incredible technology for memory foam, used in their outdoor furniture.

“Nobody else in the world offers a similar product which offers comfort and durability and which comes in a wide variety of colours.

“They have created these little tables or poufs that look like rocks, which are very beautiful yet functional and can be used as additional seating. Often used in commercial projects and on decks, they’re so comfortable you can sit on them all day. They’re fun and Tonon is a great partner to have.”

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