What lies beneath - Furniture and Decorating NZ
What lies beneath

What lies beneath

Quality, custom New Zealand-made furniture stands on its construction, the rest is just skin deep.

Words by Justin Foote

Like great architecture and fashion, great furniture design has the ability to make us stop and take notice. From the creative genius of Charles and Ray Eames, Eileen Grey and Phillippe Starck have come some of the most iconic furniture of the 20th and 21st centuries—as well as a template for how great furniture should be constructed.

For Matt Smidt, Creative Director of forma, what’s on the inside is equally important to the aesthetics.

“After high school I started training as an architect before transitioning to design school, where we were taught construction above all else; all of our assignments focused on construction and proportion. Details such as pitch and depth etc. were always the starting point of any piece, because without a proper grounding in construction how can you make a piece that will last.

“Those lessons have stayed with me and are at the core of the forma ethos—start with great construction and build upon it with considered proportions and unparalleled comfort. None of the ‘real’ furniture designers and manufacturers would make a sofa with a middle leg, it’s just a sign of substandard construction.”

The completely modular quilty (top) combines great lumbar support and fantastic comfort in a modern take on a retro design. aline (bottom) features a black steel base, as well as slim, angled arms and cushions shaped for total comfort.

forma: walking the talk

“At the risk of sounding conceited, I am probably one of the most knowledgeable people in New Zealand in terms of furniture construction. I’ve been doing this for 30 years now and we’ve never had a sofa returned due to issues with construction. We’ve recovered many sofas over the years because our clients have been so happy with the product.

“If anything we over construct our pieces but that means we’re able to produce much more complex designs compared to other manufacturers. Designs that are unique to us because we’ve worked out the right solutions to make them possible.

“From there, we’ve built our reputation for great looking products that deliver. Our strong point is that we’re very good at getting the proportions and comfort level right. We don’t make sofas to sit on, we make them to live on and I’m proud to say the whole forma team is as passionate about furniture as I am.”

Matt says forma manufactures many more designs than what is shown on the website; around 40 different styles in all and that all of their furniture is made to order.

“We work with every client through each facet of the process, from fabric and timber choice through to size and configuration and regularly take commissions for whole house lots of furniture. Just as we don’t scrimp on the quality of the products we choose to use in our pieces, we are equally judicious in the manufacture of them—yet our artisans are able to produce pieces in a timely manner also.”

Exemplifying form and function, the aych chair—shown above at Kāmana Lake House in the chair and bar stool models—is also available in a swivel chair model.

forma: in fashion for life

“What many people may not know is that we also manufacture for other brands, particularly at the upper end of the market. A lot of boutique developments and hotels—such as Kāmana Lake House in Queenstown, as well as many others—have our product in them. People are getting the forma experience without necessarily knowing they are, which is something we get a quiet kick out of knowing.”

As a leading furniture manufacturer, Matt says forma favours substance over satisfying the latest craze, choosing to create pieces designed to last a lifetime, not just a season but is also cognizant of fulfilling market expectations.

“Feather cushions are big for us at the moment, as is oak and ash—there are a lot of examples of those timbers being used within the market at the moment. From a fabric point of view, while there are definite trends, there will always be a call for quality linen-look fabrics, leathers and velvets.

“That said, we work with all the major fabric houses and are very fussy when it comes to the fabrics we use, especially around their ability to work with our furniture and to meet the needs of the client. Our team has a broad knowledge of fabric types and compositions so we can ensure our clients always get the best, most durable result.”

Learn more about how custom New Zealand-made furniture can enhance your next project.

forma

Designed by leading furniture designer, Matt Smidt and handmade in our New Zealand factory. forma integrates European influences with the New Zealand lifestyle resulting...

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What lies beneath

What lies beneath

Quality, custom New Zealand-made furniture stands on its construction, the rest is just skin deep.

Words by Justin Foote

Like great architecture and fashion, great furniture design has the ability to make us stop and take notice. From the creative genius of Charles and Ray Eames, Eileen Grey and Phillippe Starck have come some of the most iconic furniture of the 20th and 21st centuries—as well as a template for how great furniture should be constructed.

For Matt Smidt, Creative Director of forma, what’s on the inside is equally important to the aesthetics.

“After high school I started training as an architect before transitioning to design school, where we were taught construction above all else; all of our assignments focused on construction and proportion. Details such as pitch and depth etc. were always the starting point of any piece, because without a proper grounding in construction how can you make a piece that will last.

“Those lessons have stayed with me and are at the core of the forma ethos—start with great construction and build upon it with considered proportions and unparalleled comfort. None of the ‘real’ furniture designers and manufacturers would make a sofa with a middle leg, it’s just a sign of substandard construction.”

The completely modular quilty (top) combines great lumbar support and fantastic comfort in a modern take on a retro design. aline (bottom) features a black steel base, as well as slim, angled arms and cushions shaped for total comfort.

forma: walking the talk

“At the risk of sounding conceited, I am probably one of the most knowledgeable people in New Zealand in terms of furniture construction. I’ve been doing this for 30 years now and we’ve never had a sofa returned due to issues with construction. We’ve recovered many sofas over the years because our clients have been so happy with the product.

“If anything we over construct our pieces but that means we’re able to produce much more complex designs compared to other manufacturers. Designs that are unique to us because we’ve worked out the right solutions to make them possible.

“From there, we’ve built our reputation for great looking products that deliver. Our strong point is that we’re very good at getting the proportions and comfort level right. We don’t make sofas to sit on, we make them to live on and I’m proud to say the whole forma team is as passionate about furniture as I am.”

Matt says forma manufactures many more designs than what is shown on the website; around 40 different styles in all and that all of their furniture is made to order.

“We work with every client through each facet of the process, from fabric and timber choice through to size and configuration and regularly take commissions for whole house lots of furniture. Just as we don’t scrimp on the quality of the products we choose to use in our pieces, we are equally judicious in the manufacture of them—yet our artisans are able to produce pieces in a timely manner also.”

Exemplifying form and function, the aych chair—shown above at Kāmana Lake House in the chair and bar stool models—is also available in a swivel chair model.

forma: in fashion for life

“What many people may not know is that we also manufacture for other brands, particularly at the upper end of the market. A lot of boutique developments and hotels—such as Kāmana Lake House in Queenstown, as well as many others—have our product in them. People are getting the forma experience without necessarily knowing they are, which is something we get a quiet kick out of knowing.”

As a leading furniture manufacturer, Matt says forma favours substance over satisfying the latest craze, choosing to create pieces designed to last a lifetime, not just a season but is also cognizant of fulfilling market expectations.

“Feather cushions are big for us at the moment, as is oak and ash—there are a lot of examples of those timbers being used within the market at the moment. From a fabric point of view, while there are definite trends, there will always be a call for quality linen-look fabrics, leathers and velvets.

“That said, we work with all the major fabric houses and are very fussy when it comes to the fabrics we use, especially around their ability to work with our furniture and to meet the needs of the client. Our team has a broad knowledge of fabric types and compositions so we can ensure our clients always get the best, most durable result.”

Learn more about how custom New Zealand-made furniture can enhance your next project.

Get in touch with
forma

Request pricing/info
Visit website
Recommended reading
Done tagging
All
Projects
Products
Professionals
Articles
What lies beneath

What lies beneath

Quality, custom New Zealand-made furniture stands on its construction, the rest is just skin deep.

Words by Justin Foote

Like great architecture and fashion, great furniture design has the ability to make us stop and take notice. From the creative genius of Charles and Ray Eames, Eileen Grey and Phillippe Starck have come some of the most iconic furniture of the 20th and 21st centuries—as well as a template for how great furniture should be constructed.

For Matt Smidt, Creative Director of forma, what’s on the inside is equally important to the aesthetics.

“After high school I started training as an architect before transitioning to design school, where we were taught construction above all else; all of our assignments focused on construction and proportion. Details such as pitch and depth etc. were always the starting point of any piece, because without a proper grounding in construction how can you make a piece that will last.

“Those lessons have stayed with me and are at the core of the forma ethos—start with great construction and build upon it with considered proportions and unparalleled comfort. None of the ‘real’ furniture designers and manufacturers would make a sofa with a middle leg, it’s just a sign of substandard construction.”

The completely modular quilty (top) combines great lumbar support and fantastic comfort in a modern take on a retro design. aline (bottom) features a black steel base, as well as slim, angled arms and cushions shaped for total comfort.

forma: walking the talk

“At the risk of sounding conceited, I am probably one of the most knowledgeable people in New Zealand in terms of furniture construction. I’ve been doing this for 30 years now and we’ve never had a sofa returned due to issues with construction. We’ve recovered many sofas over the years because our clients have been so happy with the product.

“If anything we over construct our pieces but that means we’re able to produce much more complex designs compared to other manufacturers. Designs that are unique to us because we’ve worked out the right solutions to make them possible.

“From there, we’ve built our reputation for great looking products that deliver. Our strong point is that we’re very good at getting the proportions and comfort level right. We don’t make sofas to sit on, we make them to live on and I’m proud to say the whole forma team is as passionate about furniture as I am.”

Matt says forma manufactures many more designs than what is shown on the website; around 40 different styles in all and that all of their furniture is made to order.

“We work with every client through each facet of the process, from fabric and timber choice through to size and configuration and regularly take commissions for whole house lots of furniture. Just as we don’t scrimp on the quality of the products we choose to use in our pieces, we are equally judicious in the manufacture of them—yet our artisans are able to produce pieces in a timely manner also.”

Exemplifying form and function, the aych chair—shown above at Kāmana Lake House in the chair and bar stool models—is also available in a swivel chair model.

forma: in fashion for life

“What many people may not know is that we also manufacture for other brands, particularly at the upper end of the market. A lot of boutique developments and hotels—such as Kāmana Lake House in Queenstown, as well as many others—have our product in them. People are getting the forma experience without necessarily knowing they are, which is something we get a quiet kick out of knowing.”

As a leading furniture manufacturer, Matt says forma favours substance over satisfying the latest craze, choosing to create pieces designed to last a lifetime, not just a season but is also cognizant of fulfilling market expectations.

“Feather cushions are big for us at the moment, as is oak and ash—there are a lot of examples of those timbers being used within the market at the moment. From a fabric point of view, while there are definite trends, there will always be a call for quality linen-look fabrics, leathers and velvets.

“That said, we work with all the major fabric houses and are very fussy when it comes to the fabrics we use, especially around their ability to work with our furniture and to meet the needs of the client. Our team has a broad knowledge of fabric types and compositions so we can ensure our clients always get the best, most durable result.”

Learn more about how custom New Zealand-made furniture can enhance your next project.

Get in touch with
forma

Request pricing/info
Visit website
Done tagging