With the launch of the new Prime Panels website this month, the digital design space in New Zealand has taken a jump into the future. Removing what is often done in the physical realm, architects and designers can now operate and engage with Prime Panels' products in the digital world.
It’s a fresh concept for New Zealanders, and one that marks the start of a new era in terms of how product suppliers and designers engage with one another.
The website allows users to experience a greater level of online engagement. The new digital functionality applies to all products right down to the level of individual colours.
“We think we’ve set a new standard of usability for our type of product,” Prime Panels’ Group Marketing Manager, Desiree Keown says. “We believe the ability to download full sheet images of all of our products is a huge benefit. We’ve photographed every sheet of veneer we offer and we think this is a first for the industry.”