Creating the ‘wow’ factor: the beauty of custom mural wallpaper

Wallpaper is back and it’s here to stay. It’s bolder, bigger and more beautiful than ever before. Here’s the latest in custom mural wallpaper design.

Words by Clare Chapman
0FC8CFBD-C43F-4180-85D1-CF38FD5869A7Created with sketchtool.
E160A899-8C92-47FF-BB31-6DB22BCEB5D9Created with sketchtool.

It’s hard to beat the feeling of walking into a room and being taken aback by the beauty of the space every time you see it. For design duo Joanne Gray and Relda Frogley, it’s this feeling they aim to capture with every project - and it’s hard to deny that’s exactly what they’re achieving day in, day out when you’ve come face to face with one of their brand Back to the Wall’s murals.  

Every paper offers a strikingly unique aesthetic, whether in colour, image, form, composition or the illusion of texture or depth. A central theme is florals, with Joanne’s love of flowers coming across in a variety of eclectic and visually arresting designs - from deep, moody hues to pastels and everything in between.

Faded Glory Garland mural.

Hover to interact with Photo

Faded Glory Garland mural.

The bold and the beautiful: design by paper

For Joanne and Relda, there’s both challenge and opportunity in the world of global image-sharing platforms. “People are used to seeing beautiful and striking images every day; even over the last five or six years people have become much more accustomed to great imagery,” Joanne says. 

“I think this has translated into an openness by designers and homeowners to take bigger, bolder steps in their homes; people are much more interested in making statements with imagery. They’re braver, and they want to articulate their individuality and personalise designs and artwork - people want to see beauty and objects they love or have a connection to.”

For Joanne, who designs the majority of Back to the Wall’s papers herself, the process is an intensely creative one inspired by everything from the Dutch masters to street photography - all elements that may combine in one piece to create an overtly edgy aesthetic. “When it comes to florals, I like to use the term digital floristry to describe the design process,” Joanne says.

Bloom Boom wallpaper mural.

Hover to interact with Photo

Bloom Boom wallpaper mural.

It’s a term that can be truly appreciated only after experiencing one of Back to the Wall’s mural wallpapers. They’re edgy yet classic, arresting yet calming - a veritable feast for the imagination.  

Yet despite the complexity of the layers and elements in every paper, these are not murals whose designs are necessarily final. Rather, they are completely customisable pieces that can be crafted to suit all manner of settings and interior spaces.

Tile Grunge Wallpaper by Back to the Wall.

Hover to interact with Photo

Tile Grunge Wallpaper by Back to the Wall.

How can mural wallpapers be customised?

In many cases wall murals are available only in a set range of designs, something that in years gone by had thwarted many a plan for feature walls and statement pieces in the home. However, that’s changing with modern technology and artisan designs such as those created by Back to the Wall.  

“This is something that we focus on as a business, working closely with interior designers and clients to customise murals and papers specifically for a certain room or project,” Joanne says.

...people want to see beauty and objects they love or have a connection to
Secret Garden wallpaper mural.

Hover to interact with Photo

Secret Garden wallpaper mural.
Frida wallpaper by Back to the Wall.

“It’s a large part of our work and something we love doing. For example, a designer may approach us with a colour palette or an idea, and we’ll work with that designer to customise a mural to fit the brief. Perhaps it’s changing the background colour from a deep blue to a green hue; maybe it’s a single element that needs to be changed or perhaps the best result is achieved by taking the basis of an existing design and reworking it to suit a certain piece of furniture, art or room size. 

“Because we design the majority of our murals in house we have complete control of every element of the design and can personalise these on a project-by-project basis.”

Find out more about custom mural wallpapers.  

Fifty Shades wall mural.

Hover to interact with Photo

Fifty Shades wall mural.

Get in touch with
Back to the Wall

Request pricing/info
Visit website
Done tagging

Creating the ‘wow’ factor: the beauty of custom mural wallpaper

Wallpaper is back and it’s here to stay. It’s bolder, bigger and more beautiful than ever before. Here’s the latest in custom mural wallpaper design.

Words by Clare Chapman
0FC8CFBD-C43F-4180-85D1-CF38FD5869A7Created with sketchtool.
E160A899-8C92-47FF-BB31-6DB22BCEB5D9Created with sketchtool.

It’s hard to beat the feeling of walking into a room and being taken aback by the beauty of the space every time you see it. For design duo Joanne Gray and Relda Frogley, it’s this feeling they aim to capture with every project - and it’s hard to deny that’s exactly what they’re achieving day in, day out when you’ve come face to face with one of their brand Back to the Wall’s murals.  

Every paper offers a strikingly unique aesthetic, whether in colour, image, form, composition or the illusion of texture or depth. A central theme is florals, with Joanne’s love of flowers coming across in a variety of eclectic and visually arresting designs - from deep, moody hues to pastels and everything in between.

Faded Glory Garland mural.

Hover to interact with Photo

Faded Glory Garland mural.

The bold and the beautiful: design by paper

For Joanne and Relda, there’s both challenge and opportunity in the world of global image-sharing platforms. “People are used to seeing beautiful and striking images every day; even over the last five or six years people have become much more accustomed to great imagery,” Joanne says. 

“I think this has translated into an openness by designers and homeowners to take bigger, bolder steps in their homes; people are much more interested in making statements with imagery. They’re braver, and they want to articulate their individuality and personalise designs and artwork - people want to see beauty and objects they love or have a connection to.”

For Joanne, who designs the majority of Back to the Wall’s papers herself, the process is an intensely creative one inspired by everything from the Dutch masters to street photography - all elements that may combine in one piece to create an overtly edgy aesthetic. “When it comes to florals, I like to use the term digital floristry to describe the design process,” Joanne says.

Bloom Boom wallpaper mural.

Hover to interact with Photo

Bloom Boom wallpaper mural.

It’s a term that can be truly appreciated only after experiencing one of Back to the Wall’s mural wallpapers. They’re edgy yet classic, arresting yet calming - a veritable feast for the imagination.  

Yet despite the complexity of the layers and elements in every paper, these are not murals whose designs are necessarily final. Rather, they are completely customisable pieces that can be crafted to suit all manner of settings and interior spaces.

Tile Grunge Wallpaper by Back to the Wall.

Hover to interact with Photo

Tile Grunge Wallpaper by Back to the Wall.

How can mural wallpapers be customised?

In many cases wall murals are available only in a set range of designs, something that in years gone by had thwarted many a plan for feature walls and statement pieces in the home. However, that’s changing with modern technology and artisan designs such as those created by Back to the Wall.  

“This is something that we focus on as a business, working closely with interior designers and clients to customise murals and papers specifically for a certain room or project,” Joanne says.

...people want to see beauty and objects they love or have a connection to
Secret Garden wallpaper mural.

Hover to interact with Photo

Secret Garden wallpaper mural.
Frida wallpaper by Back to the Wall.

“It’s a large part of our work and something we love doing. For example, a designer may approach us with a colour palette or an idea, and we’ll work with that designer to customise a mural to fit the brief. Perhaps it’s changing the background colour from a deep blue to a green hue; maybe it’s a single element that needs to be changed or perhaps the best result is achieved by taking the basis of an existing design and reworking it to suit a certain piece of furniture, art or room size. 

“Because we design the majority of our murals in house we have complete control of every element of the design and can personalise these on a project-by-project basis.”

Find out more about custom mural wallpapers.  

Fifty Shades wall mural.

Hover to interact with Photo

Fifty Shades wall mural.

Get in touch with
Back to the Wall

Request pricing/info
Visit website
Done tagging

Creating the ‘wow’ factor: the beauty of custom mural wallpaper

Wallpaper is back and it’s here to stay. It’s bolder, bigger and more beautiful than ever before. Here’s the latest in custom mural wallpaper design.

Words by Clare Chapman
0FC8CFBD-C43F-4180-85D1-CF38FD5869A7Created with sketchtool.
E160A899-8C92-47FF-BB31-6DB22BCEB5D9Created with sketchtool.

It’s hard to beat the feeling of walking into a room and being taken aback by the beauty of the space every time you see it. For design duo Joanne Gray and Relda Frogley, it’s this feeling they aim to capture with every project - and it’s hard to deny that’s exactly what they’re achieving day in, day out when you’ve come face to face with one of their brand Back to the Wall’s murals.  

Every paper offers a strikingly unique aesthetic, whether in colour, image, form, composition or the illusion of texture or depth. A central theme is florals, with Joanne’s love of flowers coming across in a variety of eclectic and visually arresting designs - from deep, moody hues to pastels and everything in between.

Faded Glory Garland mural.

Hover to interact with Photo

Faded Glory Garland mural.

The bold and the beautiful: design by paper

For Joanne and Relda, there’s both challenge and opportunity in the world of global image-sharing platforms. “People are used to seeing beautiful and striking images every day; even over the last five or six years people have become much more accustomed to great imagery,” Joanne says. 

“I think this has translated into an openness by designers and homeowners to take bigger, bolder steps in their homes; people are much more interested in making statements with imagery. They’re braver, and they want to articulate their individuality and personalise designs and artwork - people want to see beauty and objects they love or have a connection to.”

For Joanne, who designs the majority of Back to the Wall’s papers herself, the process is an intensely creative one inspired by everything from the Dutch masters to street photography - all elements that may combine in one piece to create an overtly edgy aesthetic. “When it comes to florals, I like to use the term digital floristry to describe the design process,” Joanne says.

Bloom Boom wallpaper mural.

Hover to interact with Photo

Bloom Boom wallpaper mural.

It’s a term that can be truly appreciated only after experiencing one of Back to the Wall’s mural wallpapers. They’re edgy yet classic, arresting yet calming - a veritable feast for the imagination.  

Yet despite the complexity of the layers and elements in every paper, these are not murals whose designs are necessarily final. Rather, they are completely customisable pieces that can be crafted to suit all manner of settings and interior spaces.

Tile Grunge Wallpaper by Back to the Wall.

Hover to interact with Photo

Tile Grunge Wallpaper by Back to the Wall.

How can mural wallpapers be customised?

In many cases wall murals are available only in a set range of designs, something that in years gone by had thwarted many a plan for feature walls and statement pieces in the home. However, that’s changing with modern technology and artisan designs such as those created by Back to the Wall.  

“This is something that we focus on as a business, working closely with interior designers and clients to customise murals and papers specifically for a certain room or project,” Joanne says.

...people want to see beauty and objects they love or have a connection to
Secret Garden wallpaper mural.

Hover to interact with Photo

Secret Garden wallpaper mural.
Frida wallpaper by Back to the Wall.

“It’s a large part of our work and something we love doing. For example, a designer may approach us with a colour palette or an idea, and we’ll work with that designer to customise a mural to fit the brief. Perhaps it’s changing the background colour from a deep blue to a green hue; maybe it’s a single element that needs to be changed or perhaps the best result is achieved by taking the basis of an existing design and reworking it to suit a certain piece of furniture, art or room size. 

“Because we design the majority of our murals in house we have complete control of every element of the design and can personalise these on a project-by-project basis.”

Find out more about custom mural wallpapers.  

Fifty Shades wall mural.

Hover to interact with Photo

Fifty Shades wall mural.

Get in touch with
Back to the Wall

Request pricing/info
Visit website
Done tagging
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