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Traditionally, in residential settings wine has been stored under the stairs, or tucked away in the garage. That’s because, Wine on the Side’s Ken Morrison says, most wine racks allow only for the end of the cap or bottle to be seen – not the most inspiring of sights.

With the creation of VintageView wine racks, that’s changing though, and people are now opting to display their wine collections in prominent locations within the home, using the installation as an ever changing piece of art.

“What these innovative wine racks allow, is for people to store their wine and retain the ability to see each bottle’s label,” Ken says. “It’s a key difference between this design and the design of the majority of other commercially made wine racks.”

Traditionally, in residential settings wine has been stored under the stairs, or tucked away in the garage. That’s because, Wine on the Side’s Ken Morrison says, most wine racks allow only for the end of the cap or bottle to be seen – not the most inspiring of sights.

With the creation of VintageView wine racks, that’s changing though, and people are now opting to display their wine collections in prominent locations within the home, using the installation as an ever changing piece of art.

“What these innovative wine racks allow, is for people to store their wine and retain the ability to see each bottle’s label,” Ken says. “It’s a key difference between this design and the design of the majority of other commercially made wine racks.”

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The racks are wall mounted allowing for the retention of space underneath, something many situations require, especially as we start to inhabit smaller dwellings than we previously did. “Often, people are putting these racks into kitchens above the bench, for example, but not losing any space because of the way they are installed.

“In other cases, people are choosing to incorporate them into the interior design of the living space, creating a standalone, ever-changing piece of art,” Ken says.

The racks are wall mounted allowing for the retention of space underneath, something many situations require, especially as we start to inhabit smaller dwellings than we previously did. “Often, people are putting these racks into kitchens above the bench, for example, but not losing any space because of the way they are installed.

“In other cases, people are choosing to incorporate them into the interior design of the living space, creating a standalone, ever-changing piece of art,” Ken says.

“What’s interesting too with choosing to create art with an installation of wine is that wine companies are always developing their marketing and they’re making labels more and more visually interesting to attract people to their brand. So what you often end up with when you have a collection of wine is a visually stunning display of colour and shapes.”

VintageView wine racks are either wall hung, or attached to a frame that is attached to the floor and ceiling – the former option the more traditional method of installing the racks, and the latter, used to create the appearance of a floating installation.

“What’s interesting too with choosing to create art with an installation of wine is that wine companies are always developing their marketing and they’re making labels more and more visually interesting to attract people to their brand. So what you often end up with when you have a collection of wine is a visually stunning display of colour and shapes.”

VintageView wine racks are either wall hung, or attached to a frame that is attached to the floor and ceiling – the former option the more traditional method of installing the racks, and the latter, used to create the appearance of a floating installation.

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The racks come in six standard sizes but are designed to be connected to one another allowing for the creation of an unlimited number of possibilities in regards to the size, design and shape of each installation.

Wine on the Side has been operating in New Zealand for just over a decade, and is the exclusive distributor of the American-designed VintageView racks. “We work closely with VintageView and can provide customised and bespoke solutions when required across the spectrum of residential and commercial settings,” Ken says.

Wine on the Side also offers a design service to architects, designers and consumers in which they will create designs for installations based on certain specifications and requirements.

Get in touch with Wine on the Side on ArchiPro here to see how you could incorporate a moving art display in your next project.

 

The racks come in six standard sizes but are designed to be connected to one another allowing for the creation of an unlimited number of possibilities in regards to the size, design and shape of each installation.

Wine on the Side has been operating in New Zealand for just over a decade, and is the exclusive distributor of the American-designed VintageView racks. “We work closely with VintageView and can provide customised and bespoke solutions when required across the spectrum of residential and commercial settings,” Ken says.

Wine on the Side also offers a design service to architects, designers and consumers in which they will create designs for installations based on certain specifications and requirements.

Get in touch with Wine on the Side on ArchiPro here to see how you could incorporate a moving art display in your next project.

 

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