You’ve probably heard the term ‘disruption economy’ at one point or another. Usually, the phrase is tossed around in reference to a modern offering like Uber or Airbnb that changes our traditional way of doing things. Ride sharing, for example, has disrupted taxi services, while hotels and resorts are fighting to compete with peer-to-peer rentals.
But disruption isn’t always limited to the digital world and there’s actually nothing new about the concept. Disruption merely occurs when a new, compelling way of thinking or behaving gives rise to an offering that didn’t previously exist. And despite the name, disruption isn’t a bad thing - it’s how we improve our operations and create new opportunities.
And that’s where Outdure fits in perfectly. A sustainably-focused business with an eye for innovation, Outdure is disrupting the construction industry in terms of creating ideal exterior spaces. We spoke with Outdure’s Craig Fountain to find out more.
The Outdure story
Outdure has never been a stranger to modern innovation, explains Craig.
“About 12 years ago, we recognised the demand for alternatives to hardwood decking. Customers were looking for more sustainable options that required less maintenance. Our first product was Ecodecking, a high-grade composite decking made of recycled plastic and reclaimed wood fibres. We’ve had a really strong sustainable focus from the start, which is something that’s imperative in business today. But while this was our initial product offering, we’ve always had a strong focus on offering the best solution possible to the specifier community."