As a country that loves timber, the New Zealand marketplace is a continually evolving one, moving through trends and styles of timber as we embellish our love of this natural product. Timber features in some of our most significant heritage buildings, as well as in some of the most innovative contemporary projects.
Of late, the country’s largest timber importer has seen a move towards the raw, the imperfections of natural timber, as well as a renewed desire to use timber sourced from sustainable plantations.
So it was in line with these market shifts that Hermpac developed their new branding to signify their consistent ethos and clearly articulate this to the market. Their new logo depicts the outline of both a house and a tree and is encircled within a green background – to signify their prioritisation of the environment.
“Adding green to our logo is no accident: it’s a bold reminder that we have a responsibility to source timber from legal, well-managed forests. Our commitment to this is unwavering,” Hermpac’s Steve Carter says.