Chief Marketing Officer
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Chief Marketing Officer

Our entrepreneurial culture and warm family atmosphere will surround you with a fun and dynamic work environment you will only find at ArchiPro. Located in an industrial style office in Auckland’s design district, Parnell, and now also in Sydney and Melbourne, we’re currently a team of 90 PRO’s and recruiting to grow to a team of 150+ over the next year. 

 

  • Drive the future of an industry worth trillions
  • Join a company frequently ranked as one of the top 10 most disruptive companies in NZ
  • Backed by some of the greatest entrepreneurs and business minds

 

About ArchiPro

ArchiPro is a cutting edge, all-in-one platform on a mission to simplify the end to end building experience by helping millions of people embarking on their building journey to find what they love and need from trusted products and professionals to content inspiration and beyond, in a truly end-to-end building experience. 

Built on exceptional design and world-class engineering, ArchiPro has quickly become a game-changing industry leader, growing from an idea to one of the most iconic brands within the architecture and construction industry.

Now, ArchiPro empowers thousands of businesses to grow online through our cost-effective subscription-based business model, enabling companies to create an elegantly powerful online presence to connect directly with people throughout their building process.

 

About the role

The Chief Marketing Officer will decide the overall marketing strategy for ArchiPro and will be responsible for its growth and financial performance. 

The ideal candidate will be responsible for leading an effective marketing strategy to propel company growth in New Zealand, Australia and very soon globally, with the purpose of driving both brand awareness and demand for a company's products and services. 

As a results-driven marketer with deep expertise in digital marketing you will guide the strategic direction and operational execution to help expand and scale our platform reach. Combining a breadth of marketing expertise and proven success in digital market expansion, you will be a key contributor to the teams across the organisation shaping the future of ArchiPro.

This is not a traditional marketing role. We are looking for someone from within the internet, software, marketplace, tech industries therefore the role is best suited to a technologist that uses more technology than ever before to deliver a remarkable brand experience. As a technologist, you have to orchestrate systems, workflows, and data at scale to the entire go-to-market plan.

Additionally, as a member of the executive team, the CMO needs strong leadership and communication skills, as well as a level of business acumen that enables you to effectively communicate with internal teams, the executive board, and external stakeholders to ensure the company is aligned in their marketing efforts and vision.

 

The Ideal Candidate 

This role lives at the critical junction of marketing strategy, people leadership, and financial performance. The ideal candidate is deeply interested in product, content, culture, and understands how to motivate a team to produce and amplify exceptional work that makes an impact and engages our community. 

Responsibilities

  • Help guide a system and culture of content creation that embodies our brand provides value to our community, clients, and aligns with our larger business goals.
  • Drive growth and impact across all major international KPIs: users, community, client, revenue, conversion, marketing ROI, LTV, and retention
  • Devise B2C (business to consumer) and B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining our community, users and clients.
  • Set the strategy for audience engagement by building models, establishing targets, developing and executing the overall digital marketing strategy
  • You will help drive the strategy for campaign programming from inception to implementation; securing requirements, managing reviews and approvals, actively finding solutions, challenging habits, and navigating complexities. 
  • Drive and maintain key metric reporting and cost analyses to help optimize and iterate on the content strategy and to devise go-to-market localisation efforts by market.
  • Select, attract, motivate, retain, and develop team members and department leaders. 
  • Build ArchiPro’s cultural relevance through the planning and execution of strategic events, partnerships, and community initiatives.

 

Our Culture

Today, more than a million people around the globe use ArchiPro to connect, to share and to inspire. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At ArchiPro, we are proud to be an equal opportunity workplace.

 

We are a talented team with a shared vision of delivering excellence in everything we do. ArchiPro was born of a creative spirit and it’s one of the most defining parts of our culture. At ArchiPro, design isn’t just how something looks, it’s how it fundamentally works. We sit at the intersection of art and science. We use our curiosity and imagination to come up with unconventional solutions. We’re a team of creatives, technologists, thinkers and tinkerers. We believe ideas come from everywhere. We encourage an entrepreneurial spirit. We have a PRO mentality in everything we do. We are diverse and inclusive. We are encouraging and supportive of each other. We work hard so we can play hard.

 

Perks and benefits

  • ESOP enrolment programme
  • Hybrid work arrangements
  • Long service leave programme - accumulative additional annual leave day per year of employment tenure 
  • Dog friendly workplace
  • Monthly team building functions
  • Wednesday Walkies - a 30 min team powerwalk for those interested
  • Pilates Fridays
  • Fortnightly inhouse shoulder and back massages
  • Friday afternoon team huddle - cheeseboard with wine, beer and margaritas from our commercial grade slushy machine
  • Fresh fruit and barista coffee

Interested?

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