Inbound Content Marketing Specialist
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Inbound Content Marketing Specialist

About the Role

We are looking for a prolific and talented content creator to write and produce various types of downloadable content such as ebooks, checklists, case studies, testimonials, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.

This role will be the backbone of our inbound marketing, generating engaging content to convert website visitors into leads, and leads into customers.


Roles and Responsibilities

  • Create free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
  • Blog on an ongoing basis to support and promote offers and to attract site visitors through search, social media, and email subscribers.
  • Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
  • Collaborate with designers, product marketers, sales professionals, and external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
  • Measure the performance of content pieces, producing regular performance reports to key stakeholders. Identify trends and insights to form our content strategy.


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