Playfully paradoxical, Softply is a seating collection that pushes the boundaries of materiality. Typically a rigid material, plywood is press-moulded into a unique 3-directional curve to create a distinctive backrest that cascades elegantly over a stainless-steel frame and doubles as a sweeping armrest. This curved back is informed by geometry to create an ergonomically supportive chair that promotes a relaxed comfort. Softply’s 360-degree design considers every viewpoint, particularly the back from which chairs and stools are most commonly viewed. The Softply collection comprises a stackable chair and both bar and counter height stools in a selection of finishes.
Established in 1997, Cult (formerly Corporate Culture) was formed to provide not only exceptional designer furniture, but also a high level of customer service, a combination not yet experienced in the Australian marketplace.
In his endeavours since then, company founder and director Richard Munao have built one of the most comprehensive collections of brand partners in Australia and New Zealand. Cult has grown from its first location in Sydney to now include showrooms in Melbourne, Brisbane and Auckland as well as distributors in Canberra, Adelaide and Perth.
In addition to founding Cult, and supporting strong international partners like Fritz Hansen, Carl Hansen & Son, &Tradition, HAY and Gubi, in 2017 Cult launched Nau, a contemporary collection of Australian made furniture, lighting and accessories by a collective of Australia's most curious, talented and spirited designers.