This collection is born from the persistent search for new approaches that the loom has to offer.
By combining the techniques used in kilims and typical dhurries, we have created a unique set of textures and rhythm through the variation and pressure of the fibers. The changes in the pattern, which are born from the tension applied between weft and warp, give the rug an appearance full of nuances, thus evoking the most primary manual work: the insistent trial and error process of the craftsman from which magical results arise.
Telares has required a lot of groundwork and prototyping to find the desired texture. The result is a looser kilim of curved shapes, unlike traditional kilims that are usually geometric and rectilinear. It is hand-woven with Afghan wool. Its rustic appearance and the irregularities of the wool result in a unique rug where you can appreciate the beauty and authenticity of craftsmanship. Its curly fringes are noteworthy. Available in 5 colors, each model seeks a range of contrasts with the combination of the characteristic natural color of the Afghan wool and a contrasting color.
Established in 1997, Cult (formerly Corporate Culture) formed to provide not only exceptional designer furniture, but also a high level of customer service, a combination not yet experienced in the Australian marketplace.
In his endeavours since then, company founder and director Richard Munao has built one of the most comprehensive collections of brand partners in Australia and New Zealand. Cult has grown from its first location in Sydney to now include showrooms in Melbourne, Brisbane and Auckland as well as distributors in Canberra, Adelaide and Perth.
In addition to founding Cult, and supporting strong international partners like Fritz Hansen, Carl Hansen & Son, &Tradition, HAY and Gubi, Richard is actively involved in discovering and mentoring emerging Australian and New Zealand design talent. As founder of Cult’s Design Journey Competition, which began in 2004, Richard gives designers throughout Australia and New Zealand the opportunity to have their designs prototyped and put into production.
Cult.
Design first.