Top Secret is dedicated to enhancing New Zealand and Pacific homes, resorts, hotels and businesses with unique designs that are superbly made, priced attractively and supported by excellent quality control and after sales care.
Top Secret Ltd was founded by Alf Newton in 2009 as an addition to his other company MMD Home Ltd (formerly Margaret Muir Design). Originally it was just to test the waters as a pop up for outdoor furniture and some indoor ranges, so Top Secret’s humble beginnings were established in St. Heliers, Auckland.
5 years later and there has been a series of dynamic shifts. Top Secret and MMD Home joined under one roof and now solely as Top Secret Ltd and offers a full range of indoor, outdoor, lighting and accessory ranges. Located conveniently in the bustling developments on Lunn Ave in Mt. Wellington, the property has three showrooms and four warehouses – a far cry from occupying an empty Italian restaurant, which was the first pop-up.
The focus, from the beginning has been on sourcing and developing quality goods at a very attractive price, clichéd though this is, there have been a few key concepts that separate us from the High Street retailer…
Alf Newton, the owner, lived in China from 1992 – 1997, founded Creative Imports NZ (later to become Margaret Muir Design) and started sourcing ranges that he felt were above other trying to do the same thing. Initially concentrating on authentic antiques it became clear that other retailers and the whole interior design industry recognised the quality of product and finish without a hefty price tag.
MMD Home, in addition to its retail customers, has helped furnish some of the most luxurious lodges, hotels and commercial institutions in New Zealand, Fiji and further afield.
Top Secret Ltd’s stunning growth has been the reward for countless sourcing and quality control visits to China and Vietnam factories. Constant design development, introduction of new, improved materials and a desire to work together with manufacturers has resulted in a quality assurance and confidence that is rare to find.
The expanded showroom, additional warehousing and new retail opportunities commit the company to becoming a major retail and trade furniture company in New Zealand.