Tauranga Heart of the City Concept Proposal

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Tauranga aspires to become an internationally competitive city. Jasmax’s proposed central city masterplan considered how to best set the city up for success.

Places for people, spaces for use

With a growing population  and a strong tourism sector, Tauranga aims to provide greater opportunities for arts, culture, education, business development, leisure and investment.  In order to achieve this, Jasmax worked with the Heart of the City project team to design an option that would enhance and protect the existing commercial hub, and be a catalyst for further evolution.

The existing reference masterplan had several issues that ran contrary to spatial design principles. One was that buildings had been placed around the edge of an overly large city square. Jasmax rectified this by creating a diversity of smaller-scale open spaces to create greater opportunities for mixed-use.

Jasmax proposed four unique open spaces, each with a distinct function and spatial experience. Masonic Park relates to the restaurant cafes opening onto it. Here, people can relax and have their lunch with a water view. The Cultural Forecourt is a civic space which allows the flexibility to close Willow St for events, parades and celebrations. The Museum Atrium is an internal public space. Closed, it can cater for significant events during inclement weather; while open, it provides a transitional space to either the cultural forecourt or Inner Atea. The Inner Atea is a courtyard which can have controlled access, enabling it to host events of international importance.

Zones of activity

The proposed masterplan co-located buildings with complementary functions, creating themed zones. The proposed Performance Venue was placed adjacent to the Baycourt Theatre, creating an entertainment zone, within a safe, close walking distance to car parking. In the same area, well-lit formal streets and late-night street activation for patrons in the form of wine bars and restaurants supports a CPTED (Crime Prevention Through Environmental Design) approach to design. The Hotel/Conference Centre was placed on the key corner location of Wharf Street and Willow Street, so the use of restaurant, wine bar and retail functions at grade could enhance the existing street activation of this prominent corner.  The Museum/Library, Art Gallery, Masonic Park and Hotel/Conference Centre were located nearby to create a ‘Community and Cultural Hub’.

Working within the cultural landscape

While many visitors come for the charms of Tauranga’s physical landscape, the city’s rich cultural history is an important source of context. Jasmax sought to reference the Tauranga that local people know and love, and celebrate the many opportunities that exist to provide visual and cultural links to important heritage sites.

Project Details:

  • Client: Tauranga City Council / Morrison & Co
  • Sector: Masterplanning
  • Location: Tauranga
  • Discipline: Urban Design, Architecture
  • Status: Concept Proposal Complete 2018
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Tauranga Heart of the City Concept Proposal

Tauranga aspires to become an internationally competitive city. Jasmax’s proposed central city masterplan considered how to best set the city up for success.

Places for people, spaces for use

With a growing population  and a strong tourism sector, Tauranga aims to provide greater opportunities for arts, culture, education, business development, leisure and investment.  In order to achieve this, Jasmax worked with the Heart of the City project team to design an option that would enhance and protect the existing commercial hub, and be a catalyst for further evolution.

The existing reference masterplan had several issues that ran contrary to spatial design principles. One was that buildings had been placed around the edge of an overly large city square. Jasmax rectified this by creating a diversity of smaller-scale open spaces to create greater opportunities for mixed-use.

Jasmax proposed four unique open spaces, each with a distinct function and spatial experience. Masonic Park relates to the restaurant cafes opening onto it. Here, people can relax and have their lunch with a water view. The Cultural Forecourt is a civic space which allows the flexibility to close Willow St for events, parades and celebrations. The Museum Atrium is an internal public space. Closed, it can cater for significant events during inclement weather; while open, it provides a transitional space to either the cultural forecourt or Inner Atea. The Inner Atea is a courtyard which can have controlled access, enabling it to host events of international importance.

Zones of activity

The proposed masterplan co-located buildings with complementary functions, creating themed zones. The proposed Performance Venue was placed adjacent to the Baycourt Theatre, creating an entertainment zone, within a safe, close walking distance to car parking. In the same area, well-lit formal streets and late-night street activation for patrons in the form of wine bars and restaurants supports a CPTED (Crime Prevention Through Environmental Design) approach to design. The Hotel/Conference Centre was placed on the key corner location of Wharf Street and Willow Street, so the use of restaurant, wine bar and retail functions at grade could enhance the existing street activation of this prominent corner.  The Museum/Library, Art Gallery, Masonic Park and Hotel/Conference Centre were located nearby to create a ‘Community and Cultural Hub’.

Working within the cultural landscape

While many visitors come for the charms of Tauranga’s physical landscape, the city’s rich cultural history is an important source of context. Jasmax sought to reference the Tauranga that local people know and love, and celebrate the many opportunities that exist to provide visual and cultural links to important heritage sites.

Project Details:

  • Client: Tauranga City Council / Morrison & Co
  • Sector: Masterplanning
  • Location: Tauranga
  • Discipline: Urban Design, Architecture
  • Status: Concept Proposal Complete 2018
Visit professional's website
Enquire about the process / fees
Contact details

Also from Jasmax

Show more categories!
Done tagging
Full screen

Tauranga Heart of the City Concept Proposal

Tauranga aspires to become an internationally competitive city. Jasmax’s proposed central city masterplan considered how to best set the city up for success.

Places for people, spaces for use

With a growing population  and a strong tourism sector, Tauranga aims to provide greater opportunities for arts, culture, education, business development, leisure and investment.  In order to achieve this, Jasmax worked with the Heart of the City project team to design an option that would enhance and protect the existing commercial hub, and be a catalyst for further evolution.

The existing reference masterplan had several issues that ran contrary to spatial design principles. One was that buildings had been placed around the edge of an overly large city square. Jasmax rectified this by creating a diversity of smaller-scale open spaces to create greater opportunities for mixed-use.

Jasmax proposed four unique open spaces, each with a distinct function and spatial experience. Masonic Park relates to the restaurant cafes opening onto it. Here, people can relax and have their lunch with a water view. The Cultural Forecourt is a civic space which allows the flexibility to close Willow St for events, parades and celebrations. The Museum Atrium is an internal public space. Closed, it can cater for significant events during inclement weather; while open, it provides a transitional space to either the cultural forecourt or Inner Atea. The Inner Atea is a courtyard which can have controlled access, enabling it to host events of international importance.

Zones of activity

The proposed masterplan co-located buildings with complementary functions, creating themed zones. The proposed Performance Venue was placed adjacent to the Baycourt Theatre, creating an entertainment zone, within a safe, close walking distance to car parking. In the same area, well-lit formal streets and late-night street activation for patrons in the form of wine bars and restaurants supports a CPTED (Crime Prevention Through Environmental Design) approach to design. The Hotel/Conference Centre was placed on the key corner location of Wharf Street and Willow Street, so the use of restaurant, wine bar and retail functions at grade could enhance the existing street activation of this prominent corner.  The Museum/Library, Art Gallery, Masonic Park and Hotel/Conference Centre were located nearby to create a ‘Community and Cultural Hub’.

Working within the cultural landscape

While many visitors come for the charms of Tauranga’s physical landscape, the city’s rich cultural history is an important source of context. Jasmax sought to reference the Tauranga that local people know and love, and celebrate the many opportunities that exist to provide visual and cultural links to important heritage sites.

Project Details:

  • Client: Tauranga City Council / Morrison & Co
  • Sector: Masterplanning
  • Location: Tauranga
  • Discipline: Urban Design, Architecture
  • Status: Concept Proposal Complete 2018
Visit professional's website
Enquire about the process / fees
Contact details
Done tagging
Full screen