Armadillo rugs: redefining luxury with purposeful elegance

Written by

10 September 2024

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6 min read

These contemporary interior rugs are inspired by design icons that have stood the test of time. Utterly versatile, they lay the foundation for elevated design and self-expression.

Vibrant colour and dynamic textures are making their way into homes with homeowners and designers increasingly drawn to a sense of movement and adventurous spirit within interior spaces. One of the easiest ways this is being achieved is with the addition of decor, artwork and luxurious floor coverings.

Boasting a stunning array of beautiful colours and textures, the New Icons rug collection by Armadillo perfectly aligns with this contemporary preference.

“Our latest release draws inspiration from design icons that have stood the test of time. Each of the six timeless rugs is reverently made by old-world artisans to be extraordinary in detail and exciting quality,” says Annie Loveridge, founder of The Ivy House.

“The collection references examples of design from around the globe, with influences spanning Japan, Italy, Argentina, Morocco, New Zealand and more.”

Each rug in the collection is meticulously hand-woven and hand-knotted in traditional artisan workshops. Pictured is the Armadillo Cable Wool Rug in Calico.

Intended to sit seamlessly among furniture pieces with their own rich legacy, the collection blends form and function – with sumptuous natural materials, meticulous hand weaves and precocious textures letting life take centre stage in all areas of the home.

“Utterly versatile, these enduring designs are elevated but not out of reach, laying the foundation for arbiters of taste to create thoughtfully considered spaces for generations to come. These rugs not only fill the need for aesthetic vibrancy but also come at accessible price points, making them a versatile choice for any home.”

The Cable Wool Rug in Jade is fresh and contemporary.

The designs lay the foundation for arbiters of taste to create thoughtfully considered spaces for generations to come. Pictured is the Trellis Jute Rug in Natural & Bison.

Introducing the New Icons designs

Cable Wool Rug

Serving as a canvas for self-expression in design, the Cable Rug features a soothing soumak weave showcasing a chevron pattern.

Crafted from a luxurious mix of Italian and Argentinian wool, it effortlessly combines durability with elegance, making it ideal for high-traffic areas.

Trellis Jute Rug

“Trellis reimagines the classic Moroccan Tuareg rug with a modern twist,” says Loveridge.

Handwoven from wool and jute, its timeless stripes come in three sophisticated colour combinations: Natural & Bison, Natural & Sandstone, and Natural & White. Its low-profile design ensures resilience in busy spaces like hallways and doorways.

Pebble Wool Rug

Pebble introduces bouclé texture to the floor with New Zealand wool hand-spun into a subtly tactile weave.

Available in three understated hues – Tofu, Whippet and Gravel – it exudes organic allure and provides exceptional comfort underfoot, perfect for those who appreciate understated opulence.

Faroe Wool Rug

Faroe showcases unparalleled craftsmanship with its chunky weave reminiscent of cosy knitwear. Hand-knotted from two types of European wool, each colourway – Muscovado and Foal – features exquisite, undyed yarns.

“This plush, textural pile rug adds a touch of warmth and luxury to living rooms and bedrooms alike.”

Sequoia Jute Rug

The Sequoia Jute Rug by Armadillo pays homage to vintage seagrass mats, updated for modern durability and longevity.

Hand-stitched from flawless jute into a square diamond motif, it’s boarded with a delicate braid that adds a relaxed refinement to any space.

Reed Jute Rug

“Reed embodies simplicity and elegance with its tight, flat weave reminiscent of Japanese tatami mats,” says Loveridge.

“Crafted from a blend of hand- and mill-spun jute softened by a wool weft, it features beautiful vertical lines and a meticulous finish, making it a timeless addition to a serene living, dining or play area.”

Crafted to be timeless pieces that transcend fleeting trends, the New Icons collection offers a perfect blend of style, quality and affordability, catering to the discerning tastes of modern interiors. “Each rug in the collection not only meets but exceeds the expectations of modern interior design, offering versatility, durability and a touch of timeless elegance to every room,” says Loveridge.

The Faroe Wool Rug has an artfully chunky weave. The rug is pictured in beautiful Muscovado.

Finding the right rug design

Armadillo is a certified B Corp renowned for its commitment to sustainability, offering interior designers and homeowners a thoughtful approach to selecting rugs that elevate both aesthetics and ethical standards. Each rug in the brand’s collection is meticulously hand-woven and hand-knotted in traditional artisan workshops, preserving age-old techniques and ensuring exceptional quality.

“When specifying rugs for clients, designers are encouraged to consider a holistic approach that encompasses texture, colour, functionality and durability,” says Loveridge.

The Ivy House emphasises key considerations including:

Texture and material: The tactile quality of a rug can significantly impact the ambience of a space. Armadillo provides a range of materials including wool, jute, linen and silk, each offering distinct textures and aesthetic appeal. Designers should select materials that not only complement the room’s design but also align with the desired sensory experience.

Colour and aesthetics: Colour plays a pivotal role in interior design, influencing the mood and visual coherence of a room. Armadillo’s rugs come in a palette inspired by natural landscapes and traditional craftsmanship. Designers are encouraged to choose colours that harmonise with existing decor while adding depth and warmth to the space.

Functionality and durability: Understanding the intended use of the rug is crucial. Whether for a high-traffic area or a serene retreat, Armadillo rugs are designed to withstand varying levels of wear. Consider factors such as traffic flow, maintenance requirements, and the rug’s longevity to ensure it meets the client’s practical needs without compromising on style.

Environmental impact: As a B Corp brand, sustainability is at the core of Armadillo’s philosophy. Designers are urged to prioritise rugs crafted from natural, ethically sourced materials that minimise environmental impact. Armadillo’s commitment to sustainable practices extends to their supply chain, ensuring transparency and ethical standards throughout production. “Armadillo rugs lie lightly on this earth,” says Loveridge.

The Pebble Wool Rug is a unique incarnation of bouclé for the floor. The Cream colour option pairs beautifully with natural timbers and textures.

Where an existing design may not suit a certain product or space, The Ivy House is dedicated to supporting customers and design professionals with a range of specialised services tailored to enhance their projects.

“For projects requiring bespoke solutions, Armadillo provides customisation options tailored to specific size, shape and sometimes colour preferences. Design professionals have the opportunity to collaborate with us to create unique rugs that perfectly complement the vision and requirements of their clients,” says Loveridge.

“At The Ivy House, we pride ourselves on fostering a community of creativity and collaboration with the design industry. Beyond our curated collections and specialised services, we are dedicated to championing sustainable practices and supporting local artisans. Whether you’re embarking on a residential or commercial project, we’re here to inspire and empower you every step of the way. Let’s create spaces that not only reflect style and functionality but also embody a commitment to timeless design and ethical craftsmanship. Together, let’s transform visions into realities that enrich lives and elevate environments.”

Explore the New Icons collection available from The Ivy House on ArchiPro.