The Power of an Active Profile: Juken NZ’s Success Story with ArchiPro
Written by
16 February 2025
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5 min read
Before stepping into his role as Marketing Advisor at Juken New Zealand, Greg Hill was already familiar with ArchiPro as a homeowner. While renovating his home, he used the platform to research suppliers and source products. This firsthand experience gave him a unique understanding of how end users interact with brands on ArchiPro.
When he joined Juken, this knowledge proved invaluable. Rather than seeing ArchiPro as just another marketing channel, he understood how to leverage it effectively to reach engaged homeowners and industry professionals. Today, he works closely with his Client Director to ensure Juken’s profile remains optimised and active.
"The check-ins with my Client Director are excellent—I appreciate that they give me tasks to improve my profile. The platform performs best when it's kept active and updated, and those small improvements add up to a sharp profile. I’ve followed my Client Director’s advice along the way, aiming to make our profile the best it can be—and it shows."
Proving Performance and Optimising Marketing Spend
Beyond maintaining an active presence, Greg has found ArchiPro’s analytics to be a critical tool in proving the platform’s value to senior management. With a marketing budget that needs to be carefully allocated, it’s essential to demonstrate a clear return on investment.
“The analytics are phenomenal—they show us where we can improve. One of our ads was dropping off in clicks, which told us we needed to refresh the imagery. Being able to show my managers how well we’re doing for the spend, and adjust our ads to improve performance, is imperative. For me, it’s a win-win.”
The ability to track engagement in real time has allowed Greg to refine Juken’s marketing efforts with precision. He can see which ads are performing well, which images or messaging are resonating with audiences, and when engagement starts to dip—allowing for timely adjustments.
This data-driven approach ensures that Juken’s investment in ArchiPro remains strategic, targeted, and ultimately, effective.
“The analytics are phenomenal—they show us where we can improve. One of our ads was dropping off in clicks, which told us we needed to refresh the imagery. Being able to show my managers how well we’re doing for the spend, and adjust our ads to improve performance, is imperative. For me, it’s a win-win.”
A Strategic Approach to Content and Advertising
Unlike traditional marketing platforms that rely solely on static content, ArchiPro encourages brands to continuously refresh their presence to maintain visibility and engagement.
One of the most impactful strategies has been maintaining a steady stream of projects and articles. Greg aims to publish four to six projects each year, showcasing Juken’s latest work, alongside two articles developed in collaboration with ArchiPro’s editorial team. “Last year, I managed to hit six projects, which I was really stoked about,” shares Greg. This consistent activity ensures that Juken stays in front of the right audience—homeowners, architects, designers, and specifiers actively looking for high-quality building materials.
For Greg, the value of this approach is clear. The more active Juken is on ArchiPro, the better the results.
“I really recommend advertising in ArchiPro’s digital publications. We featured in the ‘ArchiPro’s Talk’ digital publication and got hit massively with phone calls and sample requests for our Triboard TGV, the whole team was blown away. We got a huge engagement, our analytics went through the roof.”
Driving Engagement Through Targeted Campaigns
One of the most significant successes Juken has seen with ArchiPro was the result of a campaign featuring an article written by ArchiPro’s editorial team. Designed to showcase their Triboard TGV to ArchiPro’s engaged audience, the campaign quickly exceeded expectations.
“I really recommend advertising in ArchiPro’s digital publications. We featured in the ‘ArchiPro’s Talk’ digital publication and got hit massively with phone calls and sample requests for our Triboard TGV, the whole team was blown away. We got a huge engagement, our analytics went through the roof.”
The campaign was a testament to the power of targeted marketing within the ArchiPro ecosystem. This digital publication was sent directly to industry professionals and homeowners who were already in the mindset to specify products and make purchasing decisions.
A Marketing Partnership Built on Flexibility and Support
Beyond the platform’s performance, Greg also values the support he receives from the ArchiPro team. When unexpected challenges disrupted Juken’s marketing calendar, the flexibility and responsiveness of the ArchiPro team ensured that no opportunities were lost.
“I missed deadlines because projects got shifted around, but the ArchiPro team were incredible. They worked with us the whole way through. That level of support makes a big difference.”
While marketing plans are always built with structure and intent, the realities of business mean that timelines shift, budgets fluctuate, and priorities evolve. Having a marketing partner that understands these challenges and adapts accordingly has made his experience with ArchiPro all the more valuable.
Looking Ahead
As Juken continues to refine its marketing strategy, ArchiPro remains an integral part of the equation. The combination of targeted exposure, actionable analytics, and an engaged audience has proven to be a winning formula.
For Greg, the key takeaway is clear: success on ArchiPro comes down to consistent effort and strategic use of the platform’s tools. By maintaining an active presence, leveraging performance insights, and tapping into targeted marketing opportunities, Juken has been able to maximise its investment and drive real results.
With a clear strategy and a commitment to keeping Juken’s presence dynamic, the business is set to continue making the most of what ArchiPro has to offer.