Founded in 2015 by Michael Cullen, Net Zero set out to transform how New Zealanders approached comfort, efficiency, and sustainability in their homes. At the time, Michael was looking for ways to build awareness for his new business within a market that traditionally operated on word-of-mouth and specification networks. ArchiPro, then in its infancy, offered a unique opportunity: a platform dedicated to connecting design-conscious clients with trusted suppliers in a visually compelling, project-focused ecosystem.
“I didn’t need to be sold on it. I saw the concept and said, ‘Wow, this is fantastic.’ It was something we hadn’t seen in the New Zealand market, and from what I could see, it exceeded what was being done abroad.”
Building trust, visibility, and industry connections
By joining ArchiPro, Net Zero positioned itself where design-focused homeowners, architects, and builders were actively looking for trusted suppliers. The platform’s visually-led, project-focused environment enabled Net Zero to showcase their expertise and unique offerings in a way that built credibility and trust within the industry.
Net Zero’s ArchiPro presence extends their brand’s commitment to quality beyond their website. With 28 ArchiPro pages indexed on Google, achieving a 15.46% click-through rate, they benefit from discoverability both on the platform and through search engines, capturing audiences who start their journey on Google before arriving on ArchiPro.
Regularly updating their project imagery and content ensures Net Zero’s profile reflects the brand’s quality while supporting discoverability. ArchiPro’s ecosystem has also opened the door to valuable connections, including ongoing collaborations with practices like Evelyn McNamara Architecture, where Net Zero’s bespoke comfort solutions are integrated from concept to delivery. Net Zero’s Aeratron AE3+ Ceiling Fan was featured in Evelyn McNamara Architecture’s Beachlands project. Each time a professional tags Net Zero in a project, it helps grow their reach on the platform.
“Being on ArchiPro keeps us visible within the network of architects, builders, and clients who value quality.”
In the past year alone, hundreds of users from architecture and design companies have engaged, resulting in measurable actions - from downloads to website visits - keeping Net Zero front of mind for upcoming projects.
Supporting a varied sales cycle
Net Zero’s projects range from fast-turnaround comfort solutions to multi-year high-end builds, with ArchiPro playing a role at every stage. Homeowners often begin their journey in the ‘dreaming phase’ on ArchiPro, returning to engage when they are ready to plan or build, with the platform’s visual and information-rich environment supporting the decision-making process.
“People want inspiration, and ArchiPro helps them find it, whether they’re three weeks out from making a decision or three years away.”
A key insight: 78% of visitors to Net Zero’s profile proceed to browse their website, demonstrating how ArchiPro drives warm, high-intent traffic ready to take the next step. With ArchiPro Pixel, Net Zero can track these visitors’ actions - such as downloads or product views - connecting platform engagement with real outcomes.
Leveraging digital evolution
Over the years, Net Zero’s ArchiPro profile has evolved with the platform, featuring updated projects and professional photography that align with their brand and speak to their audience. Michael credits the ease of managing their profile to a user-friendly backend and support from his son, whose expertise in digital marketing ensures consistency across their website and ArchiPro presence.
“Although you have a nice website, your website can only ever be as good as you. Being on ArchiPro places you among other quality brands and projects, and that collective presence adds value.”
A platform for trusted brands
For Michael, the value of ArchiPro goes beyond direct leads - it’s about being visible in the right place, building trust, and being part of an ecosystem that aligns with Net Zero’s commitment to quality.
“It started with a belief in what ArchiPro was doing, and then embracing the effectiveness of it. You’ve got to be visible, and people want to find all the answers in one place.”