Passive House buildings have a reputation not only for energy efficiency, but also for comfort and quality. This has led to rapid growth in the adoption of the Standard and global interest in the buildings that result. The Passive House Institute (PHI) in Darmstadt, Germany developed the Passive House Standard based upon rigorous scientific research and testing. The term “Passive House” is often used when referencing a building that has been designed to this internationally recognised standard. In order to support the quality assurance that is offered by the standard the Passive House Institute (PHI) has specified requirements for Passive House buildings, products, designers and consultants.
This document is primarily concerned with matters relating to Passive House buildings. Internationally and within New Zealand, there are occasionally claims that buildings meet or exceed the Passive House Standard simply because they might meet one or more of the requirements of the Passive House Standard. On other occasions claims have been made that buildings are designed using “Passive House Principles” – for example, because they achieve the airtightness target, incorporate insulation to levels that are akin to the recommended R-values (or U-values), or have been shown to have a space heating energy demand of less than 15 kWh/(m2 a) using less holistic calculation methods than those required for the Passive House Standard.
It is incorrect to claim that such a building satisfies the Passive House Standard or that it adheres to the Passive House “principles” that underpin the quality assurance standard. A building should not be described as a Passive House unless it has been modelled in the Passive House Planning Package (PHPP) and meets all of the requirements of the Passive House Standard, including onsite verification methods. PHI established a process to certify buildings that meet the Passive House Standard, and PHI publishes quality assurance criteria.
In order to achieve the Passive House Standard, a project must clearly demonstrate that it meets the validated quality assurance requirements. This includes the requirements listed over; reference must also be made to any other requirements or guidelines currently set by the Passive House Institute. https://passivehouse.nz/PHI_PassiveHouse_professionals PHINZ recommends that the best way to demonstrate that the quality assurance requirements have been met is through certification by an accredited Passive House Certifier.
It is acceptable to claim or declare, that a building is a non-certified Passive House, or satisfies Passive House requirements, provided that it meets all of the quality assurance requirements established by the Passive House Standard. If the quality assurance protocols endorsed by the Passive House Standard have not been observed during the design and construction of a building, then claims that such a building satisfies the Passive House Standard are, at the very least, unfounded and at worst, under consumer law, misleading and deceptive. Such claims also risk bringing the Passive House Standard into disrepute.
When designing a Passive House, persons with Certified Passive House Designer and Consultant qualifications have a duty of care to ensure that their work adheres to and respects the principles of quality assurance that are established by the Passive House Standard. It is considered reasonable to expect that Certified Passive House Designers and Consultants will carry a higher duty of care because of their training, qualifications and standing within the building industry.
Certifying that a building is a Passive House/meets the Passive House Standard requires all of the following:
Certification by an accredited building certifier is a quality assurance mechanism that ensures that all of the above requirements have been met. This is supported, and recommended, by both the PHI and PHINZ
The terms “Passive House” and “Passivhaus” are not trademarked in New Zealand; however, the terms have been widely used for over 20 years in connection with the Passive House Standard.
A Google search on the term “Passive House” results in more than 2,700,000 hits – and the term has a Wikipedia entry. The Fair Trading Act 1986 protects consumers from misleading and deceptive claims.14 The Act contains:
1. A general prohibition on conduct that it misleading or deceptive or is likely to mislead or deceive (section 9);
2. A prohibition on misleading the public as to the “nature, manufacturing process [or] characteristics … of goods” (section 10);
3. A prohibition on the making of “unsubstantiated representations” (section 12A), meaning a supplier of goods must be able to prove its claims by reference to evidence.
Consequently, in relation to the use of the terms “Passive House” and “Passivhaus” in New Zealand, PHINZ’s position is that:
1. Legally, any claim or information in advertising and marketing (whether it is environmental or not) must not be misleading and must be substantiated. This means that the party making the claim needs to be confident that they have robust15 and/or scientifically accepted evidence to support the claim.16 The party making the claim should make sure the evidence is clear and robust, measure claims using the most appropriate standard methods and consider seeking independent assurance by a third party.
2. It should be ensured that claims about aspirations of future environmental performance are also supported by evidence and action.
3. Information to substantiate a claim should be retained by the person making the claim.
A building meeting the Passive House Standard is a distinct and established product that may be advertised, marketed, and sold to consumers. Buildings meeting the Passive House Standard have a number of benefits for the consumer.17 A building which does not meet the Passive House Standard will not have the advertised benefits. The purchaser will be injured by the false claims and misrepresentations that the building met the Passive House Standard. Persons making false claims and misrepresentations that a building meets the Passive House Standard, or satisfies the Passive House quality assurance, could find themselves facing proceedings brought by the Commerce Commission for breach of the Fair Trading Act (which can attract fines of up to $600,000) or brought by an affected consumer seeking damages.18
Alternatively, an aggrieved consumer might bring a claim in damages for misrepresentation and might even be entitled to cancel the contract if it can show that it was induced to enter the contract by a misrepresentation that the building would meet the Passive House Standard. PHINZ will also consider joining or initiating legal action against parties making false or misleading claims that buildings meet the Passive House Standard, in order to protect its members and the Passive House “brand
The true value of the performance claims associated with the Passive House Standard, and any associated claims/marketing by any third party,10 rest upon the assurance that claims are both credible to consumers and reflect a genuine benefit to both the consumer and the environment.
Benefits include:
1. Minimised energy consumption
2. Excellent levels of thermal comfort;
3. Avoidance of building defects that can lead to mould growth
4. Minimised energy bills;
5. High standard of indoor air quality;11
6. Optimised lifecycle costs;
7. High levels of satisfaction by the building user/owner.
The intensive monitoring of Certified Passive House buildings over the last twenty years has clearly demonstrated and validated the quality assurance requirements of the standard
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