Clients, experience and a better world

Written by

Woods Bagot

29 June 2021

 • 

4 min read

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Our clients are our inspiration, their ambitions become our shared ambition throughout the design process.

We aspire to work with clients who are focused on creating places for the people who inhabit them. From a survey of a selection of our clients we have learnt what their drivers and aspirations are.

And the following case studies explore three particularly remarkable clients – clients who are using architecture and the built environment as a tool to truly make people’s lives better. We hope these stories inspire you also.

Our clients are our patrons, the spaces that we design belong to them and the people that inhabit them. Our client’s clients (the people that inhabit the spaces) live with them, in them, sometimes for a lifetime! Our clients are concerned with more than just the buildings that they commission – and so are we. We have an obligation to our clients, to their clients and to our earth to consider people as the core driver of our design decisions.

Clients, experience and a better world

The above proposition makes one assumption – that our clients value things other than just financial performance, that they do aspire to use their buildings to make the world a better place to be in. We asked our top clients – what is considered as ‘value’ to your business and in what order do you rate their importance.  

The most important area for an architect to add value was seen to be the positivity the architecture created for users – staff, students, patients, renters, purchasers. The architect’s impact on the users experience is of utmost value.

Clients, experience and a better world

User Experience is where clients want us to add value – hence the importance of our vision of People Architecture.

We also asked our clients, how important the built environment was to their business. 78% of the clients that we surveyed stated that the quality of the buildings and places that they commission are “crucial” to the success of their business.  

We are excited and inspired by this feedback – the People in People Architecture is of primary value to our clients, and it is this important business value that they seek for us to contribute to.  

Our client’s aspirations to improve the experience of their users and the broader communities around them reinforces the critical role that architecture plays in the improvement of our places and our cities.