Elevate your interior design game: how custom-designed wallpaper is redefining home decor trends

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19 March 2024

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5 min read

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What sets today's wallpaper apart is its evolution into a medium of self-expression and artistic exploration. Custom-designed wallpaper, in particular, has emerged as a powerful tool for homeowners seeking to infuse their living spaces with personality, creativity, and style. To understand this trend and its impact on contemporary interior design, we sat down with Live Walls’ Oksana Talan to explore the nuances of custom-designed wallpaper and how it is reshaping the way we perceive and interact with our living spaces.

A fusion of nature & imagination

Trends often reflect broader societal shifts and cultural influences; currently, the trend for biophilia in interiors reflects a desire for a return to nature – a yearning for connection with the natural world amidst the hustle and bustle of modern life. This inclination towards nature-inspired motifs, characterised by earthy tones, lush foliage, and serene landscapes, has fueled the popularity of custom-designed wallpaper.

“Among our discerning clientele, the resurgence of nature-inspired motifs, notably verdant hues, foliage, ferns, and majestic forests, have become increasingly prevalent,” explains Talan. “Particularly captivating are the mesmerising landscapes of Aotearoa, resonating with our clients as they evoke a sense of tranquillity and pride in utilising indigenous imagery.”

Yet, alongside this reverence for nature, there exists a parallel trend driven by the boundless imaginations of younger occupants. “Imagery depicting celestial realms and fantastical landscapes continues to captivate the imaginations of younger occupants. The bespoke personalisation of their living spaces to reflect their boundless creativity not only fosters a sense of ownership but also nurtures their burgeoning self-confidence.”

The stunning wallpaper featuring a New Zealand nature scene brings life to a children's play space in the Women's Centre.

Customisation: a personalised approach to home decor

What sets custom-designed wallpaper apart from its off-the-shelf counterparts is its inherent ability to reflect the unique tastes, preferences, and personalities of homeowners. "When you opt for custom wallpaper, you're essentially investing in a piece of art tailored specifically to your space and style preferences," explains Talan. 

The value of customisation lies in its ability to transcend the limitations of mass-produced designs, offering homeowners a truly bespoke look. Whether it's incorporating personal photographs, favourite patterns, or bespoke illustrations, custom-designed wallpaper opens up a world of creative possibilities. “It allows homeowners to infuse their personality, passions, and unique aesthetic into their interiors, creating a truly one-of-a-kind environment,” says Talan. “Whether it's a mural depicting a beloved landscape, a whimsical pattern inspired by childhood memories, or a sophisticated motif reflecting cultural heritage, each design choice carries its own narrative that resonates with the homeowner and their guests.”

Unlike traditional wall coverings, which may feel disjointed or out of place, custom wallpaper becomes an integral part of the home, weaving together disparate elements into a harmonious whole. It allows for seamless integration with the overall design scheme, enhancing the visual appeal of the space and creating a cohesive atmosphere.

Beyond aesthetics, custom wallpaper can also be tailored to fit specific dimensions and architectural features, ensuring a flawless finish that enhances the overall quality of the interior design. You can create a focal point, a feature element and a piece of art that sparks conversation.

Exploring innovative features

One of the most exciting aspects of custom-designed wallpaper lies in its boundless potential for innovation. From materials and textures to patterns and printing techniques, every aspect of the design process offers an opportunity for experimentation and exploration. 

Advancements in printing technology allow for high-definition imagery and intricate details that simply cannot be achieved with traditional wall coverings.

“This means homeowners can now have bespoke wallpaper that reflects their unique style and vision with unprecedented detail and precision,” shares Talan.

Additionally, digital printing allows for more sustainable practices, as it reduces waste and allows for on-demand production. “Overall, technology has empowered designers to push the boundaries of creativity and craftsmanship, transforming walls into dynamic expressions of personal style and imagination.”

One notable project by Live Walls, the Biswas House, stands out as an exemplar of the transformative innovations in custom wallpaper.

"This project was all about crafting bespoke designs that truly transform the space into something exceptional. In line with the homeowners' preferences, we curated artwork, designed, printed, and installed custom wallpaper that adds a distinct character to every room.”

For instance, step into the media room, and find yourself immersed in a 360-degree view reminiscent of a space-ship cockpit. It's an experience that transports you to another world entirely. Meanwhile, in the guest toilet, the walls echo the serene charm of New Zealand forests, enveloping visitors in a cosy, tranquil atmosphere. In the master bedroom, the focal point is a stunning lino print featuring vintage botanical art. 

“It's a nod to classic elegance and adds a touch of nostalgia to the space. Each room tells its own story, each wall reflecting the unique tastes and personalities of the homeowners," explains Talan. 

"From immersive media rooms to serene guest toilets, each space tells its own story, reflecting the unique tastes and personalities of the homeowners."

Peeking through to the hallway from this minimalist contemporary kitchen, a lively street scene from the Biswas' travels draws the eye through the home and adds a pop of colour.

Homeowner guide to custom wallpaper

For homeowners considering incorporating custom-designed wallpaper into their interiors for the first time, our expert offers some valuable advice.

"Start with a clear vision of what you want to achieve. Consider the mood, style, and atmosphere you want to create in each room. Look for inspiration in our website, magazines, online platforms, or even nature walks – anywhere that resonates with your personal taste."

Don't be afraid to experiment with different patterns, textures, and colours. Custom-designed wallpaper offers endless possibilities, so explore options that reflect your personality and preferences. Remember, it's all about creating a space that feels uniquely yours.

“When it comes to selecting a design, you are not restricted to think long-term only. You are free to indulge in temporary trends as well because our wallpapers can be as easy to remove as it is to install.”

Lastly, don't underestimate the power of professional advice. Live Walls consultants can guide you through the process and help you bring your vision to life. 

Explore stunning custom wallpaper by Live Walls