Discover unparalleled design freedom with ethanol fireplaces for residential and commercial spaces

The cherished tradition of gathering around dancing flames has found its way into our modern homes with ethanol fireplaces, which have been captivating specifiers and homeowners alike for many years. There’s no need for chimneys or traditional fuel sources, which makes these modern hearths attractive to eco-conscious consumers. In a world where sustainability and design converge, ethanol fireplaces marry form and function to the delight of the people who use them. 

MAD Design, whose portfolio includes the award-winning brand, EcoSmart Fire, has been at the forefront of the ethanol fire ‘revolution’ since 2004. EcoSmart Fire prides itself on the versatility of its fires and offers hundreds of options for designers, builders, specifiers, homeowners, hospitality and commercial operators to choose from. 

EcoSmart fires have been installed in residential and commercial spaces around the world – and the types of installations underscore their versatility; they have been incorporated into walls and part walls, tabletops, cabinetry, kitchen island benches, and they have been used as room dividers and connectors. The beauty of this product is that people can make a decision about having a fireplace or fire feature at any stage in the design process, as there is no need for plumbing, gas points or to factor in a chimney or flue. 

“The beauty of this type of fireplace is the flexibility and total design and installation freedom our fires enable,” says Stephane Thomas, Director of MAD Design. “The main reason our clients choose EcoSmart bioethanol fireplaces is that they are clean-burning, energy efficient and can be installed in places traditional fireplaces cannot, such as apartments or in strata properties. Ethanol also doesn’t produce soot, ash or smoke, which is another key reason it’s becoming an increasingly popular fuel.” 

Fire Pit Kits enable custom-designed solutions for specifiers, designers, builders, homeowners and hospitality/commercial operators who want to create a tailored fire for indoor or outdoor settings. Simplicity is the keynote with this series,” says Stephane, who created EcoSmart Fire. “We have taken the popular concept of fire pits and integrated our fireplace innovation and various EcoSmart fire elements to enable design professionals and consumers to easily create their own fire pit that fits with a design brief, floor plan or available space. Put simply, we provide a fully resolved ‘engine’ for customised fire pit designs.”

The EcoSmart Flex Fireplace Series provides the ultimate in design and installation flexibility. It has evolved over many years in collaboration with designers and architects and has been chosen by developers, homeowners, and hospitality and commercial operators to create tailored solutions. They can be easily configured to any architectural blueprint, interior design brief or floor plan, with a choice of 219 bioethanol, zero-clearance fireplace solutions from eight multi-faceted styles. 

Fire Tables are dual-function fires that combine the beauty of a fire pit and the function of a table. They provide the best of both worlds, providing a welcoming and captivating centrepiece. They invite people to gather and connect, making entertaining easy and fun. EcoSmart offers an extensive collection of freestanding fire pit tables in a myriad of different shapes, heights and sizes. And these fires don’t require any building work, which is perfect for those who want a fully finished piece of furniture to take out of the box and light within just a few minutes.