Heated towel rails: a seasonal guide to bathroom comfort

Written by

27 September 2023

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4 min read

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No longer just a luxurious addition to bathrooms in winter, this innovative accessory adds style, storage and function to the hectic daily routine. Bathroom Butlers’ innovative heated towel rail collection features intuitive built-in temperature control, ideal for drying damp towels on humid summer days or a cosy after-shower offering during a brisk autumn evening.

Established in 1979 as a furniture manufacturer, Bathroom Butler has transformed into a revered supplier of innovative heated towel rails and stylish bathroom accessories.

At the heart of Bathroom Butler’s journey lies their commitment to quality materials, innovative technology and an unrelenting passion for problem-solving design that enhances bathroom aesthetics around the world.

“Our key difference to our competitors is our constant innovation; all our heated towel rails come with a built-in temperature adjustment control. This allows our rails to be used during all seasons while also matching each person's heat preference,” says Doné Hanekom, Brand Manager at Bathroom Butler.

Spring showers

Contrary to a common misconception, a heated towel rail serves more purposes than just warming towels; it effectively dries them, too. Proper drying is essential to prevent bacteria production; heated towel rails can reduce bacteria by up to 90 per cent through efficient towel drying.

“Each rail comes with a built-in temperature control, allowing all our rails to be used on hot and humid or rainy days to dry damp towels fast,” explains Doné.

“Our heated towel rails incorporate Dry Element Technology (DET), utilising specialised heating wires to attain optimal temperatures within 15 minutes. They also come with cool-to-touch exposed surfaces while warming the towels for safe use in the family bathroom.”


Summer swims

The built-in controller with temperature adjustment is a distinctive feature of the Bathroom Butler's heated towel rails. This innovation enables year-round use by allowing users to tailor temperatures according to the season.

“In summer, often heated towel rails tend to be switched off because they get so hot,” says Doné. “But with Bathroom Butler's heated towel rails, you only have to turn it down, so you can still use it to dry your towels during summer days and after swimming.”

Bathroom Butler's heated towel rail is surprisingly cost-effective, with its electricity wattage comparable to a standard incandescent light bulb, aligning convenience with all-important energy efficiency.

Adding a heated towel rail in your bathroom not only incorporates an element of luxury but also enhances one's daily routine by reducing excess laundry, maintaining towel hygiene, increasing comfort and providing a stylish storage solution.

Autumn tones

With an eye for timeless aesthetics, Bathroom Butler's offerings complement any bathroom style. Choose from round or square designs in matte black, brushed champagne gold, and polished or brushed stainless steel finishes, adding a touch of interest or matching your existing hardware.

“Whether in the process of building, renovating or retrofitting a bathroom, various installation options are available. Concealed wiring for a seamless finish or exposed wiring for easy retrofitting,” says Doné.

Adding to Bathroom Butler's extensive range is their latest offering: LOFT 7 and LOFT 9 models. Recently launched in Australia after gaining immense popularity in South Africa, these models offer a distinctive and elegant design that will soon be seen in bathrooms locally.

Winter warmer

During the chilly winter months, bathroom materials such as tile, stone and porcelain are often unpleasantly cool to the touch. To counter this, a heated towel rail is ideal for heating the space and towels to deliver a warm embrace after bathing, allowing for a more relaxed grooming routine.

Damp towels can accumulate bacterial growth, which can be unhygienic and lead to those unpleasant, musty odours. Daily laundering is often necessary to avoid bacterial build-up, but heated towel rails dry damp towels quickly, reducing bacterial growth, smells and the need for more frequent washing.

Adding a Bathroom Butler heated towel rail in your bathroom not only incorporates an element of luxury but also enhances one's daily routine by reducing excess laundry, maintaining towel hygiene, increasing comfort and providing a stylish storage solution. Moreover, their energy-efficient technology and customisable features demonstrate a commitment to modern living. With Bathroom Butler’s heated towel rails, your bathroom becomes a space of wellness and efficiency, where luxury meets practicality and comfort.

Learn more about Bathroom Butler's extensive range on ArchiPro.