How to take 'scroll stopper' photos of your property

Clayworth has been snapping shots of incredible architecture – and featuring in a number of magazine prints over his career. During that time, he has come to understand that architects, builders and professional photographers are part of the same collaborative journey.

He says all good builders, tradespeople and talented architects need their work captured faithfully by a photographer in a way that avoids any distortion of their carefully designed buildings. Without stunning images, a magnificent building is like a fallen tree in the woods: no one is around to see it.

"When taking a photo of a building using a standard lens, there is a risk of distorting the shape and design of the building in the final frame. All that work and care by the builders and the architect would be for nothing because the photographer didn't know what they were doing.

"For example, it is common to see entry level photographers shoot a tall building from the ground using a normal lens. This makes the building appear to narrow to a vanishing point. It looks like it's falling over," Clayworth says.

The best photographs, those that do the space justice, combine professional knowledge, experience and creativity with high-end equipment.

"A tilt-shift lens, for instance, ensures every angle and line on the designed building appear as they truly are while keeping the building or interior space at the centre of the photograph and making the best elements pop," Clayworth says.

The North Shore-based photographer says a great image has four essential elements.

Photography follows its own "rules of composition," such as the rule of thirds, the golden ratio or vanishing points. Clayworth says this is why some images look better, "but you don't know why."

A vanishing point is when receding parallel lines seem to meet when represented in linear perspective. Photos of seaside piers leading away from the camera lens are a great example.

"The eye follows lines. So, the better your eye flows over a photo – tracing a kind of hidden story in the image – the more positively you will perceive the image. If your eye is forced to dart around the photo from element to element, the brain tends to think the image is faulty in some way."

Every building has its own personality and embodies the personalities of the tradespeople who constructed it and the architect who designed it. This gives each building a uniqueness that a photographer must work to uncover and capture.

However, says Clayworth, a good photographer, understands not to lump an inappropriate personality onto a building. Doing so risks drawing viewers' attention to the wrong element of a building – or worse, turning them off from purchasing the house altogether.

"What do I mean by inappropriate? On windy days, any photo of a house can look dramatic. But there shouldn't be drama around a house unless the selling point of the house is drama. Most of the time, a house should appear beautiful, immaculate and calm."

The human eye automatically adjusts for different light intensities. However, even modern professional cameras still require multiple exposure to control for dark and light patches and reveal the deep richness of a building.

"First, I take a range of photos that are properly exposed for the elements I want to capture. Subtle flash may be used to brighten dark areas and to ensure the colour of the products are accurately represented"

These photos are then merged to produce the final image.

"If the plan is to shoot during twilight or golden hour, I will take a series of concept photos during the day to better understand the correct angles. It's about creating a smooth plan, so I know all the shots I need to cover in the limited ideal shooting time" says Clayworth.

Dozens, sometimes hundreds, of images will be produced on each shoot to capture every possible angle of a building. But only one image can be the "hero" shot.

The hero shot is the photo that best displays the building's or internal spaces character, its design and the personality of the architect and builder.

"You have one chance to make an impression on a viewer. If they are searching online for examples of gorgeous properties, you may even only have just half a second to get their attention. The hero shot should be a scroll stopper," says Clayworth.

"The hero shot is like a red carpet showcasing the skills of everyone who constructed the building. When done right, a good architectural photo will often cause people to immediately want to know the names of the builder and the architect."