Product Spotlight: Be

Written by

MAD Design

29 May 2023


2 min read

‘Integrated’ and portable! EcoSmart’s energy efficient Be ethanol fire gives you the best of both worlds.

Want a completely ‘installed’ or integrated contemporary fireplace aesthetic without the hassle or cost of a renovation? The newest ethanol fireplace from EcoSmart Fire, a popular leader in contemporary fireplaces, lets you achieve that – and with the Be, you’re not just restricted to one space! The added benefit is its portability, which means you can easily move it between rooms to instantly enhance the ambience.

Product Spotlight: Be
Product Spotlight: Be

The sleek, slimline EcoSmart Be is cleverly designed to seamlessly integrate into virtually any indoor room or covered outdoor space. Its corner fireplace design means Be can be positioned to appear as though it’s blending into walls or pillars, or it can be used as a standalone piece of furniture to create a stunning drawcard. The fire’s long, column-style design with an open top and dual flame viewing sides creates a mesmerising statement piece and offers a range of design possibilities, whether in a residential or commercial setting. The unobtrusive unit lends itself to smaller apartments or retail spaces. But while it’s compact in size, it has a powerful impact.

Be is a ventless fire, which means no flue or chimney is required: just unpack and put it into position to instantly illuminate and create an atmosphere in your interior or alfresco space. It’s also eco-friendly and energy efficient: it’s powered by clean-burning eNRG ethanol, a renewable energy source, which means no harmful gas, no soot, embers, or mess.

Product Spotlight: Be

The fireplace is crafted from robust materials including high temperature powder-coated mild steel body, high-quality stainless steel AB3 burner with optional black ceramic coating, and opening doors made from toughened glass to facilitate refilling and operation of the ethanol burner. It’s also available in two chic colours with a satin finish – black or white – both of which feature a matte black interior firebox, providing the perfect, dramatic backdrop to showcase the dancing flame. In addition, the open top features mesh, which boosts airflow for maximum heat and fuel efficiency.

Product Spotlight: Be

For more information on the EcoSmart Be and full EcoSmart Fire range, head to