Unveiling elegance: the two latest Italian brands on Australian shores

In the dynamic landscape of furniture and interior accessories, Henri Living, the Australian purveyor of sophisticated design, has recently added two distinguished Italian brands to its already impressive roster. Bolzan, a bedding specialist, and Midj, renowned for its exquisite dining tables and chairs, have now found a home in Henri Living's curated collection. In this article, we delve into the unique offerings of these two brands, their distinctive styles, and the strategic vision behind Henri Living's choice.

Bolzan: where Italian design meets Australian comfort

Bolzan, a name synonymous with innovation and contemporary aesthetics, stands out as a bedding company that crafts designs tailored specifically for Australian homes. Lyle Henri, director of Henri Living, notes the distinctiveness of Bolzan's approach: "They effectively offer an Italian-designed product in Australian sizing, so that's a very unique offering."

What makes Bolzan truly exceptional is its commitment to eco-friendly practices. From manufacturing processes to materials used, everything bears the stamp of eco-certification. Even their luxurious linen adheres to stringent environmental standards. This dedication to sustainability, coupled with high-quality designer linen in vibrant Australian sizes, positions Bolzan as a compelling choice for those seeking both style and ecological consciousness.

Lyle further emphasizes Bolzan's uniqueness in the market, stating, "Particularly for an Italian brand, their pricing is at the lower end, but their quality is the highest level." This commitment to affordability without compromising on quality aligns seamlessly with Henri Living's ethos of offering exceptional design accessible to a broader audience.

Midj: transformative designs for dynamic Spaces

Midj, the second jewel in Henri Living's latest acquisitions, brings a dynamic range of dining chairs and tables to the forefront. Initially recognised for its dining collections, Midj is expanding its repertoire to include accessories and storage solutions.

Henri Living strategically incorporated Midj to attract commercial buyers, particularly in the hospitality sector. Lyle elaborates, "They're well priced and have a really good selection, especially in chairs. They also offer chairs specifically designed for education projects, providing high-quality design and materials at a competitive price point."

One of the hallmarks of Midj's innovation lies in its modular and replaceable features. Lyle explains, "You can replace the top of the chair and the length of the chair, so if something happens to either, you can replace them individually." This adaptability, combined with stackable designs and a diverse range of colours, positions Midj as a versatile and forward-thinking brand.

Henri Living's vision: from retail to architecture and design

Henri Living's journey has been marked by a strategic shift towards catering to the architecture and design (A&D) market. The recent additions of Bolzan and Midj align with this evolution, bringing contemporary Italian design to a broader audience.

Lyle sheds light on the company's trajectory, "In the last 18 months, we've geared ourselves more towards commercial and the A&D market rather than just pure retail." With a portfolio that includes high-end brands like Desalto and LaCividina, Henri Living now occupies a unique position in offering top-tier design and quality for the A&D market.

The introduction of Bolzan and Midj serves as the next chapter in Henri Living's commitment to providing diverse and sophisticated options for designers, architects, and discerning customers. The contemporary Italian style, vibrant colours, and eco-friendly practices showcased by these brands reflect not just a design choice but a lifestyle philosophy.

As Lyle summarises, "The style signature for the two new brands brought on board recently is a very contemporary Italian style that fits well within any modern setting.  They're very colourful, have a great range of Italian fabrics and embody Italian quality in an Australian format.”

In essence, Henri Living has opened the door to a world where Italian elegance meets Australian comfort, creating a fusion that resonates with both residential and commercial spaces. As the company continues to deepen its roots in the A&D market, the synergy between design, quality, and accessibility remains at the forefront of Henri Living's mission. 

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