Your guide to environmentally conscious paints & coatings

07 August 2023

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5 min read

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The components and ingredients of paints and coatings can drastically influence both environmental health and human wellbeing. When you're searching for environmentally friendly options, it's crucial to understand these impacts. Here's what you need to know to make a more informed, eco-conscious choice when selecting paints and coatings for your home.

The components and ingredients of paints and coatings can drastically influence both environmental health and human wellbeing. When you're searching for environmentally friendly options, it's crucial to understand these impacts.

Here's what you need to know to make a more informed, eco-conscious choice when selecting paints and coatings for your home.


When selecting paints and coatings for your home, it is important to consider the environmental impact they could have. Paints and coatings are made up of three components; pigment, binder and solvent. If these solvents are organic-based rather than water-based, volatile organic compounds (VOCs) can be released in the environment.

Additionally, paints and coatings can also contain an array of additives, such as biocides, which are used to inhibit the growth of bacteria or fungus in the paint can or on the painted surface. Each of these components, through various stages of the paint's life cycle, can considerably affect the environment.

Consider the solvent as the transporter within the paint. This component dissipates as the paint settles and dries on the surface. Paints that use organic solvents instead of a water base have the potential to emit volatile organic compounds (VOCs) into the ambient air. It's worth noting that solvent-based paints typically contain approximately 50 percent more embodied energy.

Good Environmental Choice Australia (GECA) certification is a reliable way to ensure that the paints and coatings you're selecting are environmentally friendly and safer for residents. GECA-certified paints and coatings, both for interior and exterior applications, are carefully formulated to exclude carcinogenic or mutagenic chemicals, making them a safer choice for homeowners.

Also, GECA places stringent restrictions on the quantity of titanium dioxide used in paints and coatings, given its energy-intensive production and potential environmental impact. This conscious and considered decision-making process contributes towards a smaller environmental footprint.

One of the fundamental principles of GECA certification is prioritizing water-based paints with low VOC content. By doing so, these products significantly diminish the emission of volatile organic compounds, leading to improved indoor air quality. This feature makes GECA-certified paints and coatings compliant with the VOC credit under the Indoor Environment Quality category of the Green Star rating system.

In addition, the well-respected WELL Building Standard, a performance-based system for measuring, certifying, and monitoring features of the built environment that impact human health and well-being, has acknowledged GECA's standard for its low VOC reduction criterion. This recognition further underscores the validity and importance of choosing GECA-certified paints and coatings for your home.

For additional details on certified paints and coatings, feel free to explore GECA's Paints and Coatings page.