Next-generation colours, AI upscaling, and design—the next generation of Neo QLED 8K TV is here. From the 18-Year Global No.1 TV Brand.
NQ8 AI Gen3 Processor
8K AI Upscaling Pro1
Infinity Air Design
Samsung Tizen OS2
Upscale your entertainment with Samsung Tizen OS
*8K upscaling may not apply to PC connection and Game Mode.
Content and services are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Third party apps are subject to change without notice. Internet and subscription fees may apply.*
Our most advanced AI-powered 8K processor
Samsung's most advanced AI-powered 8K processor creates our best overall 8K experience. Our 8K AI Upscaling Pro technology powered by 512 AI neural networks transforms content to a near 8K resolution*. Our NQ8 AI Gen3 Processor optimises both picture and sound to deliver the ultimate immersive experience whether you are using streaming apps, playing your favourite video games or watching live sports.
Compared to 2024 Neo QLED 4K (NQ4 AI Gen2)
* Viewing experience may vary according to types of content and format. * 8K upscaling is not apply to PC connection and Game Mode.
Upscale content into a near 8K expereince* with 512 AI neural networks
Our 8K AI Upscaling Pro technology powered by 512 AI neural networks transforms content up to a near 8k resolution*. Our most advanced NQ8 AI Gen3 Processor enables the sharpest and smoothest picture quality in any Samsung TV.
Experience better picture clarity and details that is:
1.8x the resolution compared to a Neo QLED 4K
Watch 4K content and experience picture quality and details that is:
90% the resolution of native 8K content
* Based on consumer survey in the US and Korea. Participants were asked to quantify the difference they perceived by comparing contents up-scaled on Neo QLED 4K/8K TVs to that of a reference provided in SD, HD, FHD, 4K, and 8K (expressed in vertical pixels) bearing in mind "picture clarity and details". Contents with little movements were used to enable participants to observe the difference. * "1.8 times" is the difference between the average perceived vertical pixels of the content up-scaled on Neo QLED 4K TV and the same content up-scaled on Neo QLED 8K TV. * “90%" is the average perceived picture clarity and detail survey participants answered when compared to native 8K content provided as reference. * Viewing experience may vary according to types of content and format. * 8K upscaling is not apply to PC connection and Game Mode.
An experience without any boundaries
Push your viewing experience to the limit with our Infinity Air stand and ultra-slim Infinity screen. Enjoy a screen that seems to float in the air with the stand. Black edges are shrunk to a minimum, and the ultra-slim profile removes distractions to provide a more immersive viewing experience.
Upscale your entertainment with Samsung Tizen OS
Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Xbox Game Pass*. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.
* Xbox Game Pass subscription and compatible controller required. Third party apps and services may require subscription and are subject to change without notice. * Content and service may vary by region and are subject to change without notice. * Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. * Some contents and services require registration and subscription. * Requires Samsung account to access the full range of Samsung Tizen OS features including the smart TV features and apps. If you choose not to login-in, you will only be able to connect to terrestrial TV(applicable to devices with tuners only) and external devices, e.g. via HDMI. You may need a separate device (e.g. PC or mobile) to create a Samsung Account.
At Samsung, we create innovative technology to enhance people’s everyday lives. From cooking and cleaning to relaxing in front of the TV, you’ll find Samsung has something for you.
The kitchen is designed for you, by you
Our refrigerators are designed to keep your ingredients fresh for longer until you decide to cook up a storm for friends and family. But it doesn’t end there. Our Bespoke fridges, freezers and ovens look good too, adding some customisation and design flair to the hearth of the family home.
Clean designs
Sharp design and smart thinking come to your laundry in the form of our Bespoke range of Washing Machines, Smart Heat Pump Dryers, and even Jet Stick Vacuums. With AI Wash, AI Bubblewash and AI Dry, they’ll make short work of every load and dust, and look good while doing it.
Bring the movies home
Whether it’s the 85” Neo QLED 8K or the state-of-the-art Frame TV, your living room will be transformed into an immersive home cinema. Billions of colours, deeper blacks, and surround sound envelop the viewer, as your content comes to life just the way the director intended. Bring your own popcorn.