The About series is HAY’s most versatile furniture series. It began with a chair and blossomed into a series with virtually unlimited potential. With the About series, Hee Welling has proven that a single strong idea can hold a wealth of development options. Today, the series includes dining and conference chairs, office chairs, bar stools, lounge chairs, tables, a foot stool and, as the latest addition, a sofa, and it is equally perfect for private and public settings. The About series is a true pragmatist, able to blend in or stand out, depending on the task it is assigned. Dramatize the silhouette with heavier upholstery, or opt for more subtle materials and colours. The many colour, upholstery and frame options are a particularly strong feature that allows you to tweak the design without compromising the basic concept.
About a Chair is an intuitive take on the concept of a chair. The organic posture provides good lumbar support, and the open shell invites you to take a seat. About a Chair comes in a dyed plastic version as well as a version with either frontal or full upholstery in hard-wearing furniture fabrics combined with round legs in soap-finished or lacquered oak or ash wood stained black. The many possible combinations of frame, shell and colours make About a Chair an ultra-flexible and versatile chair that celebrates individuality.
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Front or Full Upholstery
Established in 1997, Cult (formerly Corporate Culture) formed to provide not only exceptional designer furniture, but also a high level of customer service, a combination not yet experienced in the Australian marketplace.
In his endeavours since then, company founder and director Richard Munao has built one of the most comprehensive collections of brand partners in Australia and New Zealand. Cult has grown from its first location in Sydney to now include showrooms in Melbourne, Brisbane and Auckland as well as distributors in Canberra, Adelaide and Perth.
In addition to founding Cult, and supporting strong international partners like Fritz Hansen, Carl Hansen & Son, &Tradition, HAY and Gubi, Richard is actively involved in discovering and mentoring emerging Australian and New Zealand design talent. As founder of Cult’s Design Journey Competition, which began in 2004, Richard gives designers throughout Australia and New Zealand the opportunity to have their designs prototyped and put into production.
Cult.
Design first.