The About series is HAY’s most versatile furniture series. It began with a chair and blossomed into a series with virtually unlimited potential. With the About series, Hee Welling has proven that a single strong idea can hold a wealth of development options. Today, the series includes dining and conference chairs, office chairs, bar stools, lounge chairs, tables, a foot stool and, as the latest addition, a sofa, and it is equally perfect for private and public settings. The About series is a true pragmatist, able to blend in or stand out, depending on the task it is assigned. Dramatize the silhouette with heavier upholstery, or opt for more subtle materials and colours. The many colour, upholstery and frame options are a particularly strong feature that allows you to tweak the design without compromising the basic concept.
This version of About a Chair has a swivel base in powder-coated steel, which gives the chair a more formal expression, both because the wooden frame has been replaced with steel and because the delicate and elegant legs fan out from the centred base, almost standing on tiptoes and optically raising the chair off the floor. Like the other versions, this version too is available with three upholstery options: full upholstery of the whole shell, upholstery on the front of the rounded shell or a seat cushion. All three versions allow you to vary the expression with relatively simple variations in upholstery, which of course owes a great deal to fabric textures and colours.
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Established in 1997, Cult (formerly Corporate Culture) was formed to provide not only exceptional designer furniture, but also a high level of customer service, a combination not yet experienced in the Australian marketplace.
In his endeavours since then, company founder and director Richard Munao have built one of the most comprehensive collections of brand partners in Australia and New Zealand. Cult has grown from its first location in Sydney to now include showrooms in Melbourne, Brisbane and Auckland as well as distributors in Canberra, Adelaide and Perth.
In addition to founding Cult, and supporting strong international partners like Fritz Hansen, Carl Hansen & Son, &Tradition, HAY and Gubi, in 2017 Cult launched Nau, a contemporary collection of Australian made furniture, lighting and accessories by a collective of Australia's most curious, talented and spirited designers.