The inspiration of the Beetle Dining Chair by GUBI Collection has been found in the insect world as GamFratesi has been looking closely at the anatomy and movement of the beetle: “The design of the chair reinterprets the characteristic elements of the beetles’ sections: shape, shells, sutures, rigid outside and soft inside”. The result is a chair that cunningly interprets the shell of this four-legged creature. The comfortable yet dynamic design makes this chair suitable for multiple environments whether it is in the home or the workplace.
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Established in 1997, Cult (formerly Corporate Culture) was formed to provide not only exceptional designer furniture, but also a high level of customer service, a combination not yet experienced in the Australian marketplace.
In his endeavours since then, company founder and director Richard Munao have built one of the most comprehensive collections of brand partners in Australia and New Zealand. Cult has grown from its first location in Sydney to now include showrooms in Melbourne, Brisbane and Auckland as well as distributors in Canberra, Adelaide and Perth.
In addition to founding Cult, and supporting strong international partners like Fritz Hansen, Carl Hansen & Son, &Tradition, HAY and Gubi, in 2017 Cult launched Nau, a contemporary collection of Australian made furniture, lighting and accessories by a collective of Australia's most curious, talented and spirited designers.