The philosophy behind Strand is that the whole is greater than the sum of the parts; each component works with the other to create pieces that rely solely on their unison. Inspired by the vintage steel furniture from the 1950s, the collection is made from simple, tactile materials, chosen for their honesty and ability to age with dignity. Taking cues from braided steel cables, three aluminium ‘strands’ work in unison to create the outline of the design. Quaint, intricate and tactile, Strand is humble enough for homes and cafes, yet strong and ergonomically suited to commercial applications.
Custom Sizes available.
Established in 1997, Cult (formerly Corporate Culture) formed to provide not only exceptional designer furniture, but also a high level of customer service, a combination not yet experienced in the Australian marketplace.
In his endeavours since then, company founder and director Richard Munao has built one of the most comprehensive collections of brand partners in Australia and New Zealand. Cult has grown from its first location in Sydney to now include showrooms in Melbourne, Brisbane and Auckland as well as distributors in Canberra, Adelaide and Perth.
In addition to founding Cult, and supporting strong international partners like Fritz Hansen, Carl Hansen & Son, &Tradition, HAY and Gubi, Richard is actively involved in discovering and mentoring emerging Australian and New Zealand design talent. As founder of Cult’s Design Journey Competition, which began in 2004, Richard gives designers throughout Australia and New Zealand the opportunity to have their designs prototyped and put into production.
Cult.
Design first.