Florence Chair

Profile Furniture, based in New Lynn, Auckland, is an established furniture manufacturer specializing in New Zealand-made furniture. With over 40 years of family ownership, they have built a reputation for producing furniture of the highest standard and providing excellence in service. Their extensive range includes modern and traditional upholstered furniture, with options for loose covers that allow easy customization and maintenance.

Custom Made and Bespoke Furniture.

The company focuses on bespoke craftsmanship, creating anything you like in any size, and ensuring each piece is tailored to the client's needs. As a local manufacturer, Profile Furniture can often beat other suppliers in manufacturing time, delivering high-quality, handcrafted products faster.

Profile Furniture is a significant participant in the handcrafted movement, collaborating with local artisans who work with natural materials like timber and quality fabrics. Their furniture combines style, comfort, and a personal touch, with each piece benefiting from the expertise of their team. This handcrafted approach ensures that their sofas, chairs, and ottomans are both durable and elegant, designed to invite people to sit, relax, and enjoy.

Their furniture is known for its adaptability, with removable covers that can be easily cleaned or swapped for a fresh look, adding versatility to their designs. This also supports sustainability, as the product can be recovered and refreshed multiple times, extending its product life and reducing the need for frequent replacements.

Contact Us.

As a trade-only business, they sell through retailers and interior designers across the country.

For interior designers, architects, and specifiers looking for high-quality, customizable furniture solutions, Profile Furniture is the ideal partner. With their bespoke capabilities, sustainable practices, and locally sourced materials, they can bring your visions to life with superior craftsmanship and efficiency. Contact Profile Furniture to explore how their team can support your next project and deliver tailor-made pieces that perfectly complement your design vision.

If you’re a homeowner who finds something you love or is interested in custom furniture for your home, Profile Furniture can connect you with an interior designer or retailer in your area to help bring your ideas to life.

HANDCRAFTED MOVEMENT

The handcrafted movement has really taken off in the last five years. We have always included local craftspeople in our work.

The notion of assembling a team of artisans and craftspeople for our designs was born out of working with natural fibres, timber and fantastic fabrics over the years, plus a good knowledge of how a piece of furniture should be constructed. 

Our bespoke  production design is based on the quality of the artisans and craftspeople available. Our furniture always has a “hand” to it. How good that hand is has a direct effect on how successful the completed furniture is. We want our furniture to have the benefit of a good team. You really are only as good as your team.

Our sofas are a clear invitation to live, sit, sleep, talk and enjoy.
Loose covers are used to create a comfortable sofa that easily changes it's look. The removable covers makes it possible to revitalise the complete sofa by changing covers to a different look. We recommend washing covers by dry cleaning or steam clean on the frame.