In 1950, Børge Mogensen introduced the prototype of the Søborg Chair Steel Frame by Fredericia, Børge Mogensen, 1952. His fusion of functionalism, expertise in cabinetmaking and use of new production techniques led to a remarkably simple chair that could be manufactured industrially.
Merging his signature love of solid wood with his newfound passion for plywood shells, Mogensen crafted the Søborg Chair with soft rounded corners and gentle lines in a timeless design that appears light yet solid, with an ample-sized seat and back to ensure endless hours of comfort.
Established in 1997, Cult (formerly Corporate Culture) was formed to provide not only exceptional designer furniture, but also a high level of customer service, a combination not yet experienced in the Australian marketplace.
In his endeavours since then, company founder and director Richard Munao have built one of the most comprehensive collections of brand partners in Australia and New Zealand. Cult has grown from its first location in Sydney to now include showrooms in Melbourne, Brisbane and Auckland as well as distributors in Canberra, Adelaide and Perth.
In addition to founding Cult, and supporting strong international partners like Fritz Hansen, Carl Hansen & Son, &Tradition, HAY and Gubi, in 2017 Cult launched Nau, a contemporary collection of Australian made furniture, lighting and accessories by a collective of Australia's most curious, talented and spirited designers.