SuperWhite Concrete Colour Range

Using white cement allows a white concrete to be produced either to provide a white product or to create especially bold shades when used with our colours as seen in the Gelato Range. We are very excited by the possibilities this top quality product provides, at a very reasonable price.


  • Category
    Concrete Finishes, Concrete and Cements
  • Brand

Two products are available:

  • SuperWhite - concrete made using Aalborg white cement
  • SuperWhite Plus - the addition of some extra components intensifies the colour for an even whiter result

The Aalborg Cement is the most consistently white cement available. It has some significant advantages over competing products and has proven itself over many years. Here is a picture showing the relative colours of white cement vs grey cement when made as a mortar (cement and water)

When added to a normal concrete mix, the colour is slightly affected by the stone colour i.e. it is slightly darkened. But still, SuperWhite concrete provides a much whiter result than any other option like, say, when titanium dioxide is added to grey cement mixes.

About Aalborg

Aalborg, the World's largest manufacturer of White Cement, is an Italian owned company, with six white cement manufacturing sites around the world. The Aalborg White® we are selling is made in their Malaysian plant. in a modern State of the Art facility to the highest European Standards. The key advantages of the Aalborg White® is its superior whiteness, uniform composition and performance. The Whiteness is a consistent 92% and there is none higher in the NZ market. Aalborg have a reputation for consistency second to none and are the largest global exporter of white cement for good reason. There is an natural fit with the brand values of Peter Fell. The following picture shows the comparative mortar shades of the Aalborg vs the other white cements on the market - clearly the whitest. (We can assure you we have not tampered with this picture, or the products in anyway)

Fast facts
  • Peter Fell SuperWhite range is made using white cement from Aalborg White
  • The cement used is the most consisently white available in the NZ market
  • To specify, state Strength, then either Peter Fell SuperWhite Concrete, or Peter Fell SuperWhite Plus, eg 30MPa Peter Fell SuperWhite Plus
  • Using SuperWhite Concrete will increase the costs of the final element by around 30% over grey concrete. This cost is likely to vary widely depending on the type of element so we recommend asking your contractor to provide comparative pricing

SuperWhite and SuperWhite Plus are not recommended for use on flatwork (floors, patios drives, etc), unless they are going to be ground/honed. This is because the concrete finishing process can darken the surface and colour variations are possible.

However if grinding then careful choosing of both the sand and the aggregate is required as this will affect final colour. Using special sand and aggregate can make the concrete expensive so check with your local concrete supplier on options.

Get in touch
Available to talk to you about your next project and to answer your questions about anything concrete related. We’d love to hear from you!
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About the

PeterFell - Specialist in Coloured Concrete

PeterFell has been the market leader in decorative concrete products since 1991. Our products are the best available and our service and support second to none. The PeterFell System provides a toolbox of options to create unique concrete patios, paths, drives, floors and walls.

Best Colour: PeterFell Limited's rich, deep colours are created right here in New Zealand using a blend of German-crafted Bayferrox pigments in a concentrated liquid.

Best System: The PeterFell System utilises products designed to market leading performance standards - such as the range of concrete sealers designed for maximum durability in New Zealand's demanding conditions.

Best Service: PeterFell has been providing coloured concrete solutions since 1991 and are happy to share this experience to ensure the best possible result for your project.