People who can conceptualise and produce creative works are regarded as professional artists and artisans. An artist is someone who practices a form of fine art while an artisan is someone who uses their hands and traditional methods to make one-of-a-kind pieces. Only the most creative and experienced artists and artisans in New Zealand are featured on ArchiPro.
In New Zealand, artists concentrate on producing visually beautiful products, but artisans' work is more concerned with practicality and accessorising rather than with beauty alone. While artisans create items like jewellery, glasswork, pottery, or other useful items, artists create illustrations using paints, watercolours, pens and ink.