Aje. | Westfield Newmarket

By Fitout Solutions

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Aje. | Westfield Newmarket banner

Aje’s first international store opened in Westfield Newmarket, Auckland. The store was an evolution of a design DNA that has been developed over a number of years, focussed on reflecting the quintessential Australian coastal and urban style. In this space, we were afforded a more spacious layout that allowed the introduction of a dedicated fitting suite, private from the retail floor providing complete immersion in the world of Aje.

The shopfront design is an extension of the sweeping curves used throughout the design, simple in form but effective when framing product stories on the display podium and striking from a distance, cutting through the clutter of the mall environment. We carefully layered the shopfront display with a semi-transparent curtain to allow the complete reveal upon entry.

With contrasting curves, including most hard corners in the store that are treated with various textured surfaces, required a level of detail that our trusted build partners more than delivered on. With the significantly compromised build time following handover delays, the quality delivered without compromise was congratulated by all key stakeholders.

A strong focus on specific SKU count in the store and careful planning of display space to maximise and future proof the range capacity, the store's floor space allows for ease of circulation and ample room for multiple customers to shop the range simultaneously. The generous fitting suite also easily caters to the busiest of days, without feeling tight or compact.

Careful consideration was paid to the lighting design in the store to ensure all product was true to colour and form, whilst the feature pendant was carefully selected to not overpower the beautiful joinery below, yet fill the vast ceiling space. The change rooms and mirrors in the store are where all the action is though and soft backlighting complements the downlights to provide the best possible view for the customer.

Aje’s unique floor that is handcrafted by founder Adrian Norris is as much a logistical challenge as it is detailed. The hand splattered floor creatively delivers a neutral base for the store, full of interest and intrigue – we get so many questions around the floor! In the true sense, Adrian forms part of the store – every store.

Over a number of projects, we have refined the delivery of the plinths, counters and display rails in store to make them incredibly simple and sophisticated in their simplicity. Rather than working with slabs of travertine, we choose to use a tile that has continually provided a more commercial outcome and allowed us to build a structure clad with stone, for example, the shelving unit dividing the retail floor and fitting suite.

Aje. | Westfield Newmarket
Aje. | Westfield Newmarket
Aje. | Westfield Newmarket
Aje. | Westfield Newmarket
Aje. | Westfield Newmarket

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Aje. | Westfield Newmarket

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Professional

Fitout Solutions has been formed to create seamless construction from acquisitions to opening your new space. Our experienced project managers deliver on simple principles of clear communication and providing our customers with a hands-on personable touch.

Our project managers have a wide range of experience both in New Zealand, and overseas, including Australia and the United Kingdom, which has exposed them to areas within the industry that are unique and challenging. Between our experienced project managers,  they have project managed over 500 fitouts developing strong knowledge in all elements required to deliver your project.

Fitout Solutions specialise in the following fields in the construction market:

  • Retail & Beauty
  • Hospitality
  • Offices
  • Medical
  • Dental
  • Veterinarian Clinics

Our reach is nationwide with a large established contractor base meaning we can deliver the same high-level service throughout New Zealand. We work closely with a large range of architects and designers that strive to create unique detailed spaces. Fitout Solutions can connect new clients with designers or provide clients with the option of end to end design and build.

At Fitout Solutions, we believe the most successful projects start with early engagement and clear scope. The early interaction between client and contractor will help define scope, programme and preliminary budget which reduces the requirements of value engineering at later stages of a project. Our team will follow the detail from design to reality creating the space you and your customer will love.