The new Baker Bleu store in Hawksburn Village challenges the perception of bread as simply ‘ordinary’. It is elevated to be aligned with the values and principles on which the bread and pastries are made—as artisan—and therefore as art.

In four short years, Baker Bleu has established itself as a destination for quality sourdough bread. With a strong emphasis on a specialised retail offer and an expanded menu, the space looks to re-engage existing customers, attract local residents and provide a new and exciting experience every visit.

Utilising a raw, minimal, textural aesthetic, we have tightly focused the lens by which the products are viewed - eliminating the random and instead creating a rigid system by which to display and increase overall efficiencies of the business operation from baker through to server. We have used the tight footprint of the tenancy to our advantage, creating a flow of movement that takes the customer through the full offering of fresh baked-goods and curated pairings.

The interior is given a contemporary edge with a palette that includes natural stone, stained timber, rough cast render and galvanised steel; materials that speak to the individuality of the bakery and that will patinate over time, adding character and personality. The contrast between our contemporary insertions and the rustic loaves of sourdough on display makes for an interior environment that feels fresh and unique.

Location: Prahran, VIC
Name of Traditional Owners of the land on which the project is built: Wurundjeri Woi Wurrung
Year: 2021
Area: 97m2