BETC by Flokk | ArchiPro NZ

ArchiPro Project Summary - BETC's contemporary workspace revitalizes a historic 1930s structure, blending original architectural elements with modern creativity in the vibrant setting of Les Magasins Généraux, alongside the Canal de l’Ourcq.

Title:: BETC
Manufacturers and Supplier:: Flokk
Category:: Commercial/; Mixed-use Spaces
Building style:: Contemporary

BETC are one of France’s leading advertising agencies, with an impressive list of clients including Evian, Air France and Canal+.

In 2016, they moved into Les Magasins Généraux, an impressive structure on the banks of the Canal de l’Ourcq, which until recently had been a playground for graffiti artists whose artwork covered the entire complex.

In 2014, architect Frédéric Jung was enlisted to help redesign the structure, which included restoring the original lines and volumes of the building built in the 1930s, to extend the history of this functional building while creating a new space for creativity.

Project Gallery

With the building complete, BETC were ready to move in during the summer of 2016, with T&P Work Unit selected as the architectural practice brought in to develop their offices. They were tasked with creating new spaces and help to encourage collaboration and community between employees. A modern company and a modern design agency, both were looking to use premium quality suppliers that offered sustainable products which offered supreme control, effortless comfort and attractive aesthetics.

The HÅG Capisco was chosen as the main office chair, with 729 installed during the first phase, and an additional 165 ordered in May 2017. The perfect mix of all of their criteria made the Capisco an easy choice for the project, giving workers high levels of comfort and freedom of movement.

"Pantin is a new trendy working area in Paris, and BETC wanted to bring new ideas into the building conception and thinking how people were going to work. The HÅG Capisco pushes people to stop thinking about “classic way of sitting”, and think a little differently, which was precisely the aims of the overall project." - T&P WORK UNIT

Flokk

Manufacturers and Suppliers

Dawes Point, Dawes Point, New South Wales

flokk.com

Flokk. Flokk is a market leader for high-quality seating solutions in Europe. We believe in creating furniture that meets the essential needs of people while also considering the impact on future generations In Flokk we believe that human ingenuity, technological innovation and human centred values can lead to a positive future for humankind. A future with a healthy climate, sustainable use of resources, meaningful work and a high level of individual freedom and well-being. Attributes often associated to our origins in Nordic Culture, yet resoundingly humanistic, universal and inclusive. Flokk is a design driven company creating products that earn their right to exist through serving fundamental human needs. Addressing emotional as well as physical factors all the while keeping the interests of future generations in mind. Products that have a clear and positive narrative, all the way through to the last detail of its manifestation. We have the privilege and the responsibility to work towards this positive future directly through our activities. But also indirectly, through sharing transparently about our practice and progress, to inspire the great work of others. As we do acquisitions, we invite new family members to take part in the same philosophy and journey. When customers choose our furniture, they get lasting, meaningful objects, produced with the lowest possible environmental footprint. They contribute to an onwards journey of steady improvement at scale.