Farage Headquarters banner

The headquarters for luxury tailoring label Farage comprises office space, two levels of retail and a bespoke atelier, all set within a beautifully transformed corner building in Sydney’s Darlinghurst. The historic site was home to Watters Gallery for almost 60 years, and in collaboration with esteemed architectural firm Woods Bagot, Greg Natale reimagines the building to pay tribute to its vibrant past as one of the city’s most significant art sites.

Lofty interiors afford a gallery-like display of the Farage collections, interspersed with sculptures and paintings by leading artists. The brutalist concrete staircase has been retained as the sculptural centrepiece at the concept store’s entrance, connecting retail zones on the ground and first floors while establishing the sleek, modernist aesthetic that carries through the building and juxtaposes with its heritage shell.

The next level up includes offices, meeting areas and a convivial rooftop terrace where a leafy planting scheme by Studio Botanica frames the inner-city outlook. Throughout the building, concrete’s raw, utilitarian quality is complemented by crisp white walls, black-patinaed metal, smoky grey marble and gallery-style track lights.

Greg’s interiors reflect his enduring appreciation for the hard-edged minimalism of late-80s and early-90s retail design, referencing these space, angular and ultra-modern fitouts with their poetic use of concrete and negative space. Interior stylist Maria Papantoniou sourced vintage Italian pieces to complete the project, upholstering them in jewel-toned velvets that pop against the pared-back setting while still feeling in sync with the modernist vibe.

Thank you for your interest in our services. Please include detail on your project so we can respond with the best possible information.
GregNataleFarageRileySt1.jpg
GregNataleFarageRileySt3.jpg
GregNataleFarageRileySt7.jpg
GregNataleFarageRileySt9.jpg
GregNataleFarageRileySt12.jpg
GregNataleFarageRileySt13.jpg
GregNataleFarageRileySt14MR.jpg
GregNataleFarageRileySt21.jpg
GregNataleFarageRileySt23.jpg
GregNataleFarageRileySt22MR.jpg
GregNataleFarageRileySt29.jpg
GregNataleFarageRileySt30.jpg
GregNataleFarageRileySt37.jpg
GregNataleFarageRileySt44.jpg
GregNataleFarageRileySt45.jpg
GregNataleFarageRileySt20.jpg
GregNataleFarageRileySt47.jpg
GregNataleFarageRileySt48.jpg

Professionals used in
Farage Headquarters

About the
Professional

Greg Natale, founder and director of Greg Natale, is a multi-award-winning Australian designer known for his innovative approach to creating highly detailed and uniquely curated spaces. His designs have featured in numerous local and international publications, including Architectural Digest, Elle Decoration, Vanity Fair, Vogue Living and Belle. Among the many awards to his name are Belle Interior Designer of the Year for both 2011 and 2014, and the 2021 Australian House & Garden Room of the Year. He has been named one of The World's Most Influential Designers by AD Mexico and a Design Visionary by Harper's Bazaar Interiors Middle East.

At the core of Greg Natale's intricately layered approach is tailoring to his client's individual tastes and needs. His passion for materiality, colour, pattern, and geometry motivates the designer to consistently explore new avenues and design genres through his work, weaving various references from classic to contemporary into his designs.

Greg has released three books on interior design showcasing his unique style: The Tailored Interior (published by Hardie Grant Books Australia in 2014), The Patterned Interior (published by Rizzoli NY in 2018) and The Layered Interior (published by Rizzoli NY in 2022). He continues to expand his business and currently has his own line of products available online and at the Greg Natale flagship store in Sydney, as well as leading homewares stockists in Australia, North America, Europe and Asia.