Green Cross Health Retail

We helped Green Cross Health implement a strategic rebrand across New Zealand’s largest retail network. It meant lots of logistics and more than a dash of retail magic. Primary-healthcare provider Pharmacybrands came to us in 2012 as they planned a rethink of their 300-plus stores – the largest retail network in New Zealand – that were split between five high-street pharmacy brands. They made a strategic decision to go from five brands to two, Unichem and Life Pharmacy, and rename Pharmacybrands as Green Cross Health (GCH). Our design solutions helped GCH make the change. We created strong, cohesive store layouts for the new brands, managed fitouts in 45 high-profile stores and acted as brand guardians. We worked with GCH project managers, store owners and franchisees – the brands had different ownership models – to develop new designs, manage landlord consents, construction documentation, and procurement. All with a view to finding the most successful and cost-effective ways to transform the stores. And we delivered award-wining designs. Our team found islands of calm in the midst of the logistical swirl of the rollout, delivering gong-gathering designs (Red Awards, Best Design Awards) for the Life Pharmacy brand’s flagship 277 Newmarket store in 2016 and for the Albany Westfield in 2017 (Best Shopfront, Red Awards). Footfall and sales increased at both stores. Proof that we can help your brand have the best of both worlds.