Hereford Street Digital Billboard banner

The corner of Hereford Street and Colombo Street is perpetually busy, populated by busy office workers during the day and hungry Cantabrians at night. This site, due to its busy nature, makes it an ideal location for a digital billboard with high viewership.

A variety of concept designs for the billboard and engagement sites on the corner were developed, from a container cafe to a green wall. DCM Urban Design also prepared an Urban Design and Visual Impact Assessment to determine the impact of the digital billboard on the surrounding areas. A number of different perspectives were simulated to observe this effect.

Client: TPG

Date: 2020

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Professionals used in
Hereford Street Digital Billboard

About the
Professional

DCM Urban Design - Boutique - Innovative - Creative

DCM Urban Design is a landscape architecture and urban design company with offices in Ōtautahi-Christchurch and Tāhuna-Queenstown. Founded in 2016, we work throughout Aotearoa New Zealand enhancing human relationships through creative landscape architecture and urban design.

Our focus is on providing innovative solutions for our clients. We approach each project as a unique opportunity working closely with them to visualise or solve complex design issues. Our services range from expert advice or assessments to playground design, master planning, subdivision design, and environment court hearings.

At DCM Urban Design, we strive to make lasting and meaningful connections through our designs. We believe that our attention to detail and passion for landscape architecture and urban design will help to create a better future for New Zealand.