Situated in the heart of Dubai, the prestigious Emirates Hills is the city’s most exclusive and sought-after lifestyle destination.
Taking cues from the brand’s “hunt, gather and fire” philosophy, we instinctively tended to a more natural, textured mood board. Understanding the clientele, we knew we needed to bring a level of opulence into the store through rich colours and velvet materiality. Within the mood board, it was imperative to convey the emotion of the brand’s principles of celebrating simple shared moments in life and encourage connections over shared food.Celebrating hunting the way it would be recognized in the middle east with falconeering a very well documented hunting method for more than 1400 years and still a very popular sport today. This is celebrated with the Falcon Hoods (blinders) installation in the general dining area. (Falcons, are not used to sudden changes in light). A Hand-woven pattern of rich red rope lowers the over four-meter ceiling to create a comforting space that one would dine in, while assisting with the acoustics of the room. Secondly, fishing with traditional nets called Al Halaq or Al Taweet. This is interpreted above the library lounge in approximately 2m high rope installations in hombre colours, further reference to many famous colourful coral reefs that have since been transplanted to massive public fish tanks due to the warming ocean waters. This creates a point of interest within the space, detracting from the 10m soffits while bringing an element of softness to the space. An incredibly playful “vibe” is created with these design pieces as light bounces off the coloured nets.Finally, archery is referenced in the installation above the central bar. This 8m tall composite bow installation above the bar is very famous for its shape and for the use in Arab Archery sports competition and hunting. This dramatic wooden installation is the beacon in the space drawing attention from all angles of the restaurant, even when sitting in the private dining rooms, you feel part of the overall restaurant aesthetics.
Our studio specializes in design for behaviour.
We have done so for almost 30 years and in this time we have learned a tremendous amount about how people behave naturally and instinctively within these social environments. We have learned the hard way that in order to design successful venues, we needed to place predictive human behaviour at the heart of what we do. We capture succinctly how most people behave most of the time in order to design spaces for the most joy and ultimately the most success. This assists us in capturing the spirit of place.